所有工作信息 设计-创意

Hypemaker is a global, award-winning, full-service creative agency. With its ability to transform perception through visual presentation and carefully curated content, it empowers brands to be relevant in the cultural landscape. The global creative studio provides total creative solutions, from insights, creative to content production and experiences, through access to our global talent network for brands around the world. The Creative Director is responsible for guiding creative strategy and conceptual thinking for China campaigns across a variety of channels: print, video, digital, and experiential/events. The Creative Director will also oversee and provide his/her creative leads and process by planning, giving guidance to a group of creatives, approve work related by his/her team and work directly with the Brand Partnership team to present and pitch the work. The role will also involve generating and tracking new business opportunities, personally building and maintaining deep relationship with key industry players, including client-side marketing executives and ad agencies. Responsibilities: Invent new ideas for branding, advertising, and marketing campaigns and understand the constant changes and fresh approaches to advertising. Have a strong understanding of brand architecture strategy in street fashion/fashion categories, solid design thinking, and multichannel marketing concepts. Ability to analyse trends and keep up with times to evolve and adapt with the latest creative practice. Keep creatives on schedule with goals and timelines for execution of creative projects by managing capacity and efficiency of internal and external creative resources effectively. Be on top of relevant market trends, client needs, expectations, opportunities and constraints of the business as well as shifts in the competitive landscape. Have strong network of senior level relationships and strategic partnerships at major advertising and marketing agencies. Work closely with mutual respect and seamless communication with other creative departments and business units within Hypemaker effectively. Deep experience in hiring, inspiring creative talent and establishing a high creative standard in the Company.Requirements: Bachelor's degree or above in Design or related disciplines. 7-10 years of solid experience in an advertising agency or similar experience in a brand creative studio. Firm understanding of Hypebeast and Hypemaker's aesthetics/branding and past/current content outside of the local landscape. Pixel-perfect attention to detail. Deep background in storytelling across multimedia with the ability to scale campaigns from online to offline experiences. Possesses a global perspective and able to scale campaigns into multiple locations around the world. Experience shooting and working within video, understanding and implementation of animation and video production skills. Ability to work independently to troubleshoot technical and process related issues. Fluent in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and others. Illustration, motion graphics, animation, 3D rendering knowledge is a plus. Ability and willingness to travel. Less experienced candidates will be considered as Associate Creative Director. If you think you've got what it takes, please provide your cover letter, CV, portfolio and expected salary. This position is based and located in Shanghai. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only.

Role purpose Responsible for and assisting in the completion of all work produced by the Global Creative team, creating print and digital ready files/ assets for a range of Aesop projects and campaigns for Regional use. The role requires you to work under the direction of the Global Creative and Regional Studio team. In this position you will be collaborative by nature and be able to work both autonomously and to strict deadlines with exacting standards. Your ability to liaise with your stakeholders across the world, build partnerships and support your colleagues will be important to your success. This is a full-time position, based in Shanghai. General Delivering artwork for use across all print media, Aesop websites, eDMs and socials Staying up-to-date with industry tools and standards Image retouching and liaising with external photographers/retouchers Manage folder systems, keep up to date records and administration of relevant artwork files Assist with maintaining Digital Asset library Being up-to-date with job and print specifications Advocate and uphold Aesop's aesthetic codes and culture General assistance with project work and administrative tasks, as required Good knowledge of e-commerce and Social Media platforms TMall, WeChat, Weibo, LRB (CN), Kakao (KR), LINE (JP) Preparing artwork for print Solid understanding of preparing print-ready artwork: postcards, brochures, leaflets, sponsorship ads Preparing In-store communication assets such as window vinyl, light boxes, price lists and other POS material Products: prepare product labels and packaging Stationery: prepare envelopes, business cards, with compliments cards, folders and other branded artwork Assist with press checks Preparing artwork for digital Integration of photos and graphical elements from briefs supplied Create still imagery and videos for use on socials, ecommerce platforms and Out of Home advertisements Update website graphics as required Prepare customer emails and global newsletters Key Experience, Knowledge & Skills Required Experience in an in-house team, creative agency/ digital studio or print house Meticulous attention to detail, creativity and flair while meeting requirements of the brief and business Strong proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and basic video editing skills in Adobe After Effects or Premiere Pro. Advanced image retouching and typesetting skills. Strong understanding and application of design principles Proven experience managing multiple projects with strict time-dependent deliverables Strong understanding of pre-press and preparing print-ready artwork, from small to large scale marketing, store design and creative collaterals. Strong time management and organisation skills multitask and maintain folder systems and digital asset library. Strong sense of initiative and highly detail oriented, adhering to guidelines where required with excellent follow through skills. Natural, clear communicator Knowledge of cloud-based project management apps (Monday.com and/or similar) and proficient in use of Microsoft Office 365 highly regarded. Passionate about the brand and artwork, with continuous improvement of team's efficacy in mind

Summary: Director - Brand Creative, will be a critical player in strategic creative development, managing/partnering with creative agencies to execute global and regional campaigns. Report directly to VP, Communications, China, and work closely with global creative and marketing teams in New York. S/he should be a master of storytelling, strategical and analytical thinker who can create holistic content and execute breakthrough consumer-centric initiatives across all brand channels - OA, Tiffany.com, WeChat mini program, JD.com, Tmall flagship store, etc. Strong knowledge of social media ecosystems in China and a good understanding of global social media platforms, e-commerce, and luxury design expertise are essential. S/he should contribute to achieving strategic and consistent brand objectives from global to local and bringing the local learnings to influence global creative strategy, ensuring China-centric campaigns are relevant. S/he should be an enthusiastic leader to lead and direct a dynamic team of creative individuals and external creative partners (creative agencies, photographers, illustrators, programmers, animators and directors, etc.) Responsibilities: Create awe-inspiring, strong story-telling creative content creation/campaigns for regional programs that resonate with target audience. Partner with stakeholders: Global Creative & Marketing Teams, Local Marketing, PR, EVENT, CRM, EC team etc, to intake and interpret briefs, ideate concepts, present work, and react to feedback. Provide guidance and input to global teams with China-specific cultural and creative insights Agile and nimble with ability to flex ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base. Strategic mindset with ability to understand business priorities, build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes. Manage and inspire a team of art directors, designers, and creatives to deliver exceptional work on multiple projects simultaneously. Be comfortable working in a changing and rapidly evolving environment. Oversee the entire campaign process, from ideation stages to post-production, ensuring a seamless and impactful delivery. Develop a sub-entity within the team that focuses on tailor-made local campaigns in various regions, ensuring cultural relevance and brand alignment. of flexing their ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base. - Looking for individuals who understand business priorities, can build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes. Aware and be familiar with trends in culture, luxury arena, design, technology, user experience, and social media in China and Global (WeChat, Weibo, Red, Douyin, TikTok, Facebook, Instagram).

Hypemaker is an award-winning, full service global creative agency that specializes in all stages of production from research and strategy to ideation and creation. Empowering brands through powerful stories with compelling visuals, Hypemaker's clients encompass a wide range of industries, such as fashion, lifestyle, automotive, tech, FMCG and more. Responsibilities: Manage the project from planning, design, execution and delivery. Manage the execution of assets, typography, logos, icons and interfaces for multiple platforms. Understand the design challenges of individual projects and able to provide creative solutions. Collaborate openly with various disciplines and teams to produce high standards of finished work in a timely and cost-effective manner. Able to solve problems with innovative solutions for websites, apps, digital activations, and other digital mediums. Create and produce interactive design solutions. Be self-motivated and hardworking, able to work independently both effectively and efficiently. Maintain a superior knowledge of the latest technology.Requirements: Bachelor's degree or above in design or equivalent professional experience. 1+ years of experience in advertising agency. Exceptional portfolio of advertising designs cross ATL and digital campaigns, work experience from fashion industry is a plus. Ability to work with videographer and photographer on execution. Experience with design application e.g. Adobe Photoshop, Illustrator and InDesign. Know how to develop visual direction and concept for advertising campaign. Understanding of street culture and Hypebeast's aesthetics and branding. Knowledge with motion graphic/3D design application is a plus, e.g. Adobe After Effect, Cinema4D. If you think you've got what it takes, please provide your CV, cover letter, portfolio and expected salary. This position is based and located in Shanghai. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only.