所有工作信息 管理层

MAIN OBJECTIVE OF THIS POSITION 设立该职务的基本目的 • To support all channels’ CRM program’s execution. • To ensure customer satisfaction through well managed CRM agency, call center and other integrated platforms. • Provide support to business with adequate data analysis and proper CRM programs • To assist in technical and system platform development to better engage with customers of the brand. MAIN RESPONSIBILITIES OF THIS POSITION 该职务的主要职责 • Develop loyalty and consumer communication strategy in all channels to support loyalty throughout the customer life cycle. • Develop and implement customer lifecycle communication programs to acquire new members, bind existing members, reactivate lapse members and drive repeat sales • Work across functions – marketing, retail brand experience, sales – to develop customer segmentation and appropriate CRM activation programs • Monitor, analyze and report CRM data to get business insights, evaluate performance of markets, members and stores as well as maximize customer lifetime value • Support IT program to develop adequate Infrastructure to enable single-view, campaign management, and Retail Scorecard system maintenance. • Support and implement new technology digital communication platforms like WeChat Work. • Develop and execute the predictive service marketing module with the overall intention to measure and map incremental business growth, retention/loyalty impact and campaign success metric. • All CRM cooperation management and arrangement. Support and assist brand in any range of contact points and increase communication efficiency MAIN KPIs OF THIS POSITION 该职务的主要业绩指标 CRM program management -Timely and flawless execution - CRM campaign management -Customer segment mix% (new/loyal/sleep/lapsed) Data analysis -Timely and accurate report with insightful implications Communication and Team coordination -Seamless cooperation with cross function team members -Agency management for effective outcome PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND 该职务所需的主要技能及相关背景 - Bachelor degree - 4-5 years experience in relative position - Skillful in data processing - Creative , analytical, logical - Good sense of beauty industry, Positive attitude - Good in English both for spoken and written - Good communication & interpersonal skills

Under the leadership of the Brand General Manager to effectively manage and develop the Hoka China retail business over achieving set revenue and fiscal plans and brand objectives on line and off line. Establish a team of people embracing the local working practices and mirroring the Deckers Hoka culture ensuring high performance and high engagement. Deliver a world class premium brand retail experience for the consumer. To work in partnership with the Deckers Global Retail Operations and CN BD team, Construction team to ensure alignment of best practice Hoka retail standards in China that mirror the global brand standards and operational excellence. Conducts briefings and business meetings for senior management and customer representatives. Interacts with equivalent level managers concerning matters of significance to the company, sometimes having to influence others to respond to own priorities, gaining acceptance of a decision. Develop and maintain productive, effective, and professional relationships with peers, superiors, and collaborates cross functionally with Brands and sales support organizations. Represent the company in a positive and supportive manner at all times.

Main Responsibilities Shape, refine and align the regional digital strategy inclusive of all Digital Channel with align to the Brand DNA Define the customer journey and experience with regards to online shopping, unboxing and omni-channel experience. Responsible for e-commerce P&L and financial performance with ensuring the right balance of brand aesthetic, revenue growth and profitability. Proactively identify and articulate business opportunities by staying ahead of regional trends and market dynamics. Immense collaboration with key partner include DMI, Corp CDMO, CMO, CGO, Local Lux, ZONE Digital IT to maintain a growth-oriented trading and enhancement plan for aesop.com and 3rd party channel. Drive the regional / local calendar to maximize the global campaign but also create newness with local moments Collaborate closely with Creative Team for supporting the local initiatives for driving engagement and conversion activities in aesop.com and marketplace. Smoothen the process with Marketing, FA, Creative, Buycoor and agency to ensure an efficient merchandising practice is on place Drive the o+o strategic roadmap in the Zone while ensuring alignment with business and IT with identifying right resources to roll out. Frame and gatekeep the local digital activities with brand aesthetic alignment, performance tracking and profitability considerations Work with group to upskill the team's digital capabilities. Attract and retain the best digital talent for long term business growth Drive the customer care roadmap for elevating the omni-channel service and integrate it as part of the customer journey for Aesop signature instore experience Key Experience, Knowledge & Skills Required 10-12 year experience in Ecommerce, Digital Marketing & omni-channel experience with 5 years of management experience Experienced in multiple operating platforms (including Sales Force Commerce Cloud, Shopify, Tmall, Kakao Gift, LINE Gift. Excellence in stakeholder management skills under matrix reporting organizations with good influence skills. Highly organized with the ability to prioritize and manage multiple tasks with a sense of urgency and calm Experience for working in luxury, beauty or fashion brand with passion in beauty products Strong sense of brand aesthetics Strong ownership and result-oriented person

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.