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This role is responsible for uplifting the awareness of the brand in the market and for ensuring that the unique brand DNA is communicated at all times across all touch points. Main Responsibility: • Develop and implement marketing strategy and marketing programs for Make Up For Ever China aligned with Brand strategy and business goals. • Work closely with HQ team to identify brand priorities /new initiatives /opportunities, and supervise superior execution quality • Optimize Marketing expenses and maximize the efficiency of investment with integrated marketing resources allocation to fulfill the P&L target. • Drive for the continuous improvement on brand image in every single element and truly implement the global standards on all executions. • Closely liaison with internal and external customers to ensure the effectiveness operating system. • Build a strong team to drive for results. Develop, coach and evaluate talents. Be visionary for future organization development.

This position, Brand Manager, will be responsible for the development, implementation and evaluation of consumer based, strategic brand plans for China market. The position will play a central role in adapting global strategy to local Chinese needs and leading cross functional teams to execute the plans. Brand Marketing - Marketing: o Work closely with line manger to deliver yearly marketing budget plan. o Have strategic thinking and planning for the brand business, as well as product assortment & integrated marketing activities. o Emphasis on category awareness building through marketing campaign. Be familiar with digital/social trends in China, a good storyteller for product driven campaign as well. o Lead the execution of brands' digital campaign for China market, to enhance the category awareness and drive traffic for both off-line and eCom business. o Work with retail and VM colleague to propose and acquire approval for off-line activities, in line with brand roadmap and plan. To make sure the investment could have a high ROI feedback to support off-line business. Also, to be the key person to order and develop all brand related marketing materials. Instore marketing o Co-operate with eCom team for content marketing activists, ensure all content marketing is in line with brand guidelines. o As a key person to communicate with internal team for all related busines request, work cross-functionally and with the brand team to achieve quality execution and financial objectives o Build up good relationship with Mother brand China team. - Assortment: Work closely with demand planning team for China assortment process. Together to work out and adapt China assortment for the market, tail made for different sales channel. - Boutique business o Work out boutique seasonal assortment from marketing expectation o Maintain and support for the boutique business in China. Requirements: - Bachelor degree above - At least 8 years relevant in-house marketing / account management experience with reputable companies. International fashion brand and jewelry, accessory brand would be a plus. - Solid marketing/product experience in both planning and execution. - Understanding all consumer language and best communication tools on the market. - Open-minded and passionate; strong interpersonal and influencing skills. - Excellent communication and presentation skills; confidence to present formally to internal and external audiences with ability to bring audience with you. - Fluent in Written and Spoken English - Excellent copywriting in Chinese Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Purpose of the Role Key Responsibilities 2. Cross-Functional Leadership Partner with Marketing, E-commerce, Retail, and Merchandising to translate business needs into scalable data solutions. Collaborate with IT, Data Science, and external vendors to design, iterate, and deploy products (e.g., CDP enhancements, predictive analytics models). 3. Data-Driven Execution Leverage advanced analytics (e.g., customer segmentation, attribution modeling) and AI/ML to optimize journeys (e.g., DTC, third-party e-commerce). Monitor product performance via tools like behavioral data tracking; A/B test and iterate for ROI. 4. Innovation & Governance Lead Mar-Tech stack innovation (e.g., CDP integrations, generative AI for hyper-personalization). Ensure data compliance (GDPR, CCPA) and advocate for best practices across global markets. 5. Stakeholder Management Serve as the bridge between local and global teams, aligning local strategies with centralized data product frameworks. Communicate insights to executives through data storytelling and ROI-driven recommendations. Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. http://www.tapestry.com/ Req ID: 119977 As the Senior Manager of Digital MarTech Products (Consumer Engagement), you will bridge data science, marketing technology, and business strategy to optimize customer acquisition, engagement, and omni-channel experiences. By unifying customer data, media analytics, and AI-driven insights, you'll orchestrate personalized journeys across digital and physical touchpoints (e.g., media, e-commerce, retail). This role is pivotal in scaling MarTech solutions (e.g. CRM/CDP/Marketing Automation) while acting as a change agent to drive innovation and operational excellence across brands and global markets. 1. Product Strategy & Roadmap Define and execute the vision for consumer acquisition and engagement products (e.g., CDP, CRM, AI-driven engagement tools) aligned with business KPIs (e.g., acquisition, LTV, conversion). Prioritize use cases and innovations for omni-channel personalization, from media targeting to in-store/online sales activation. Responsible for consumer engagement domain return on investment 2. Cross-Functional Leadership Partner with Marketing, E-commerce, Retail, and Merchandising to translate business needs into scalable data solutions. Collaborate with IT, Data Science, and external vendors to design, iterate, and deploy products (e.g., CDP enhancements, predictive analytics models). 3. Data-Driven Execution Leverage advanced analytics (e.g., customer segmentation, attribution modeling) and AI/ML to optimize journeys (e.g., DTC, third-party e-commerce). Monitor product performance via tools like behavioral data tracking; A/B test and iterate for ROI. 4. Innovation & Governance Lead Mar-Tech stack innovation (e.g., CDP integrations, generative AI for hyper-personalization). Ensure data compliance (GDPR, CCPA) and advocate for best practices across global markets. 5. Stakeholder Management Serve as the bridge between local and global teams, aligning local strategies with centralized data product frameworks. Communicate insights to executives through data storytelling and ROI-driven recommendations. Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. http://www.tapestry.com/ Req ID: 119977

HBX is a global e-commerce platform and retail destination for the world's most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has 2 retail stores in Hong Kong. We are seeking an experienced Product Manager to lead our Search/Discovery function across our platforms. In this role, you will be responsible for enhancing the search experience, improving content and product discovery, and ensuring our users can easily find what they're looking for. You will work closely with our in-house development team to optimize search relevancy, implement innovative search solutions, and create a more impactful search experience for our users. The Product Manager, Search/Discovery will be responsible for developing and executing the search strategy across our platforms. You will analyze user behavior, identify opportunities for improvement, and implement solutions that enhance the discoverability of our content and products. You will collaborate with engineering, design, and business teams to deliver a seamless search experience that drives engagement and conversion. Responsibilities: Develop and execute the end-to-end search vision and strategy for our platforms. Analyze user search behavior and identify opportunities to improve search relevancy and performance. Define and prioritize search features based on user needs and business objectives. Collaborate with engineering teams to implement search technologies and algorithms. Design and conduct A/B tests to optimize search results and user experience. Monitor search metrics and KPIs to measure success and identify areas for improvement. Stay current with industry trends and best practices in search technology. Provide regular updates to stakeholders on search performance and initiatives. Document search functionality and create training materials for internal teams.Requirements: Bachelor's degree in Computer Science, Engineering, Information Systems, or related field. 3-5 years of product management experience, with at least 2 years focused on search, discovery, or relevancy. Experience with search technologies such as Elasticsearch, Solr, or similar platforms Understanding of search algorithms, relevancy tuning, and query optimization. Familiarity with A/B testing methodologies and data analysis. Strong analytical skills with the ability to translate data insights into product improvements. Experience with e-commerce platforms and/or content management systems. Excellent communication skills with the ability to explain complex technical concepts to non-technical stakeholders. Proven ability to work cross-functionally with engineering, design, and business teams. Experience with agile development methodologies.Preferred Qualifications: Experience with machine learning and AI applications in search. Knowledge of natural language processing (NLP) and semantic search. Experience with personalization and recommendation systems. Understanding of e-commerce metrics and conversion optimization. Experience with both content and product discovery. If you think you've got what it takes, please provide your cover letter, CV and expected salary. This position is based and located in Shenzhen. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only.

In short The Marketing Management Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand and marketing plan, authentically bringing to life On's mission and shape the future of run culture in China. You will own On's interactions with the Chinese consumer end to end across function, with a dedicated focus on accelerating brand awareness and authentically positioning On as a Premium sports brand with Performance Running at its core. You will own all marketing campaigns and brand moments for China and collaborate daily with the Global and Regional teams to provide a critical point of view to address market needs and drive maximum impact. Your story Minimum 8 years of proven successful track record of progressive experience within Marketing roles across various functions such as Brand Marketing, Brand Planning, Brand Management Communications, Digital Marketing An innovative and creative personality with a strong business acumen, capable of leading with a growth and explorer mindset and inspiring a talented campaign team, as well as cross-functional peers. Experience in a dynamic leadership role and project management , with strong capabilities of communicating & collaborating with diverse functional team, both globally and locally Ability to stay current and build upon Marketing best practices and trends, turning these into a cohesive, localized brand strategy. Fluent in Chinese and English, with the ability to travel based on business needs/fluctuation.

Company Description ARKET offers essential collections for women, men, children and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, the assortments features garments, objects, and food carefully made and artfully curated for a more beautiful everyday life. Job Description ARKET is a Nordic lifestyle brand within the H&M group with collections for men, women, children and the home, as well as a New Nordic vegetarian café. ARKET entered China market in 2020 and has since grown rapidly. As Marketing Manager, you will be responsible to drive, support, enable and develop ARKET's local marketing team and way of working across functionally to create the best customer growth, engagement, communication and strategy in the short and long term. You will work closely with Global Marketing Team to develop regional IMC strategy which includes digital marketing, social media, PR, in-store marketing and CRM . You need to collaborate closely with local Sales Teams, as well as external agencies to manage commercial and creative brand content, with the ultimate aim to drive sales, to improve overall brand awareness. You have a passion for marketing & communication, retail, fashion and trends in marketing as well as local market trends. Responsibilities: -Develop and implement China marketing strategies to ensure sustainable and profitable business growth as well as brand awareness and brand consideration maximization -Craft yearly marketing plan and calendar in line with global guideline and local relevancy -Marketing budget planning & controlling to optimize cost efficiency -Localize global campaign assets and ensure brand image & message consistency across all channels. -Lead and plan local marketing activities by partnering closely with global Brand & Communication team and other internal & external stakeholders -Adapt and execute the global PR plan to local needs and build rapport with media/celebrities/influencers to maximize brand exposure. -Identify & explore business and marketing opportunities through consumer, market and competitor trends and share insights with HQ -Assist in negotiation with e-commerce partner for competitive terms, marketing resources to ensure the highest brand visibility on e-market place. -Develop, drive, engage and manage the local marketing team -Key contact for local in-store marketing and activities. Qualifications Knowledge & Skills: -Bachelor's degree or above in Marketing, Business Administration, or a related field. -8 years+ in marketing or related, experience in fashion industry and people manager role will be an advantage. -Fluency in English & Mandarin (verbal and written). -Excellent communication skills, enjoy working in a fast-paced, dynamic, and constantly changing environment. -Strong project management skills and experienced in leading the development & cross-functional execution; and to set up optimal processes for good cooperation with internal and external partners. -International experience is highly meritorious. Abilities: -Strategic thinker, performance minded and good leadership. -A strong entrepreneurial and creative spirit. -A positive mindset that always sees possibilities, improvements and simple solutions. -Ability to travel domestic and international. -Serve as a brand ambassador for The Brand. Additional Information This is a full-time position with a contract of 40 hours a week. Apply by sending in your CV in Chinese as soon as possible, but no later than the 31.10.2025. Due to data policies, we only accept applications through the career page.

In short Your role as a Consumer Insights will be to take a cross-channel perspective of the APAC region. In this capacity, you will use analytics to understand consumer profile and needs, local trends, spot growth opportunities and potential risks and ultimately provide practical insights to the broader team. You will be working closely with many functions across the business, including Merchandising, Sales, digital, Marketing, and Product Strategy. The Consumer Insights role will report to the Chief of Staff on the APAC team. Your story You have 3-5 years of experience as Commercial Analyst in a Retail/Commercial/Consulting business, with a clear understanding of sales, merchandising, e-commerce, sell-out, customer, product and brand KPIs You have a very strong analytical and quantitative mindset with a demonstrated ability to interpret and leverage data to drive decision making You are a strong communicator and cross-functional collaborator, able to partner with different functions to move projects forward Experience with data visualization tools, such as Looker or Tableau, to provide insightful dashboards and visualizations is preferred You feel comfortable working in a dynamic and fast moving environment