AESOP
Key Responsibilities
Actively research and participate in the implementation of visual merchandising initiatives according to the marketing planners and Global VM Guideline Participate in the development of local initiatives that will enhance Aesop's brand image with strong visual presentation skills to communicate conceptual ideas Work collaboratively with Global VM to ensure the presentation of stores and counters is always in line with company standards and guidelines and consistently presented to meticulous detail and quality across all channels Guide Local Visual merchandisers on merchandising plans for store openings and life of store that are inherently Aesop in stone and elevate the storytelling and marketing intent. Review three-month rolling planners proposed by Local Visual merchandisers outlining the time to be allocated to each store, counter and project, to be shared with relevant functions in the first week of each quarter to minimise disruption during installation of new displays Develop a VM calendar, aligned with the marketing calendar, including VM upgrades to be performed during key periods in selected cities. Meet with Regional and local Marketing teams on a monthly basis to ensure alignment with the Regional marketing planner. Work with the Local VM teams and Retail Managers to ensure clear communication in stores and counters regarding product merchandising is maintained. Present monthly activation reports to Regional Marketing teams and Global VM team. Work closely with the Head of Marketing, Asia, Brand Curator, Asia and Global Head of VM and ensure they are kept informed of relevant developments Advocate and uphold Aesop's aesthetic codes and culture Develop each local Visual Merchandiser to ensure a strong foundation of Aesop VM principles. Motivate, guide and support each local Visual Merchandiser in order to achieve their yearly goals.
正式员工
Shanghai
