所有工作信息 地区主管

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia. YOUR TASKS: Serving as the go-to authority for all legal or compliance matters within the market Greater China in alignment with global Legal Department Identifying, evaluating, and addressing legal and compliance risks Shaping the legal, compliance and regulatory landscape for Greater China in alignment with global Legal Department, global policies & business imperatives Proactive guidance to our local business in legal and compliance matters Advise our national sales, purchasing, and retail teams on contract and commercial law in alignment with global Legal Department Answer local legal questions from your area, including IT and data protection, and be able to provide them in a way that is understandable to the teams. Routinely review, draft, and edit (inter-) national contracts, terms and conditions, and appropriate contract templates in alignment with global Legal Department Coordinate and support product and market compliance inquiries in the market Coordination of external law firms and support legal proceedings Having strong credentials working for a global company for both Legal and Market Compliance department. YOUR PROFILE: Law degree with above-average exam results (or equivalent) and a focus on contract and commercial law 3-5 years of relevant professional experience in a global law firm or cooperation Proven ability to draft, review, and negotiate complex agreements as leases or contracts Strong knowledge of commercial tenancy law, e-commerce regulations, and compliance topics Excellent communication skills with internal departments and external parties Entrepreneurial, structured, and proactive mindset; adept at multitasking and problem-solving Team player with cross-cultural awareness, high sense of responsibility combined with a self-driven personality Fluency in English and Mandarin is required Experience as a compliance officer with good knowledge of European compliance regulations is a plus WE OFFER: BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application and kindly ask you to submit your application documents in english. If you have any further questions, please feel free to contact us at [email protected].

This role serves as a key member of the China leadership team with direct responsibility for implementing a strategic roadmap on China market to establish our HOKA brand. That position is responsible for leading the entire HOKA business unit to deliver our Sales and Profitability against our long range plan. He/She will be at the source of the CN strategic plan reflecting market situation and trends. That position will play an important role in leading the discussion with the Global organization to facilitate the understanding and alignment. Responsible for providing reliable assumptions to elaborate relevant financials targets, the role will define the best way of attacking the market and expanding our brand diffusion, by translating Business objectives in aggressive action plans to deliver Sales and profit goals across Sales and Marketing mix. He/she will be responsible for keeping a right balance between short term/long term objectives to guarantee solid business development for a long run. The role will be the goalkeeper to ensure high standards contact point between our Brand / Products and final consumers. He will ensure solid connection with Business development team to deliver premium store locations and qualitative Online solutions. The role will provide an efficient leadership and management of Retail, Partner Retail & Wholesale, eCommerce, Marketing and Merchandising teams. Leading, coaching and developing powerful team members with the clear ambition to come up with high teams' engagement embracing local working practices and mirroring Deckers' culture. 35% STRATEGIC PLANNING - Define midterm Strategic Marketing plan to accelerate HOKA in China. - Ensure alignment with global marketing on priorities, resources allocation and key leverages. - Ability to understand changing Running & Lifestyle market dynamics, translating them into market's mapping evolutions. - Collecting information about actions and market positions from the competition based on own observations, direct contact with customers and Landlords. - Monitors the competitive environment and makes recommendations to management for appropriate strategy - Create and manage 5Y strategic roadmap for china, between Brand/Perf marketing investments, Between all distribution channels. - Lead regular contact with HOKA global organization, through solid market inputs, active participation to GTM development process to be our CN's voice. - Translate strategy into actionable implementation to achieve pre-set objectives in company long range plan. - Ensure resources optimization in building and efficient organization and solid team. - Work closely with CN VP and communicate the strategic directions of the company. 50% DIVISION MANAGEMENT - Lead key priorities execution : Grow brand awareness, build up performance credibility, expand distribution, recruit wider consumer audience, shape organization to grow, - Manage BU, business review and Forecast sessions. - Own HOKA P&L and take quick decisions to deliver against our goals : Top-line, Margin, Opex, Bottom line targets. - Manage Mkt resources carefully to deliver against LRP ambition. - Set up a permanent audit of Brand awareness & consideration to engage any corrective actions to make sure we grow our awareness and desirability on CN market. - Increase our share of voice through Running community through aggressive grassroots activities and powerful partnership with Joyrun. - Lead an ambitious Merchandising strategy to win in Road/trail running, Grow Outdoor and Leverage Lifestyle. - Ensure Qualitative and Premium DTC offline/online expansion, and with Retail Partners to optimize market coverage. - Be the chief orchestra of a relevant price policy to protect our brand position and optimize our in season/off-season final sell-thru. - Develop strategic partnership with agencies. - Work closely with Business development team to ensure best HOKA store locations. 15% PEOPLE MANAGEMENT - Provide Strategic, inspirational, and visionary leadership to the HOKA business unit' teams. - Recruit, motivate and lead by example showing great passion for business development demonstrating a proactive and solution-oriented attitude. - Define goals, support, and KPI to measure our performance versus our financials ambition. - Manage with courage if some decisions or correction should be engaged.

Overview As the Store Manager, you will lead a dedicated team of store associates & leaders every day, to create an exceptional consumer experience. Your focus will be on driving sales, providing excellent customer service, maintaining visual presentations, and developing talent within the store. This role offers opportunity to grow and collaborate with industry leading teammates and partners.

HBX is a global e-commerce platform and retail destination for the world's most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong. HBX is looking for an experienced Marketing Manager to help develop the China business for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce business through efficient means and help lay the foundation for the company to grow in the Chinese region. Responsibilities: Marketing, content planning, and scheduling on Chinese commerce platforms such as TMall, JD and Poizon.Introduce and execute innovative marketing strategies appropriate for the different platforms. Work closely with the senior teams and content team to ensure content alignment with our global regions. Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas.Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations.Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings.Manage on-site maintenance. Manage the growth and development of business on Chinese platforms.Requirements: Bachelor's Degree holder in Marketing, Business Administration or related disciplines. 5+ years work experience in a Marketing role, preferably in e-commerce or retail. Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture. Solid understanding of handling SEM campaigns and be able to derive insights from Google Analytics to facilitate tasks.Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage. Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously.Proficiency in Microsoft Excel, PowerPoint, and Word. If you think you've got what it takes, please provide your CV, cover letter and expected salary. This position is based and located in Shenzhen. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only.

HBX is a global e-commerce platform and retail destination for the world's most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong. HBX is looking for an experienced Marketing Manager to help develop the China business for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce business through efficient means and help lay the foundation for the company to grow in the Chinese region. Responsibilities: Marketing, content planning, and scheduling on Chinese commerce platforms such as TMall, JD and Poizon.Introduce and execute innovative marketing strategies appropriate for the different platforms. Work closely with the senior teams and content team to ensure content alignment with our global regions. Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas.Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations.Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings.Manage on-site maintenance. Manage the growth and development of business on Chinese platforms.Requirements: Bachelor's Degree holder in Marketing, Business Administration or related disciplines. 5+ years work experience in a Marketing role, preferably in e-commerce or retail. Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture. Solid understanding of handling SEM campaigns and be able to derive insights from Google Analytics to facilitate tasks.Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage. Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously.Proficiency in Microsoft Excel, PowerPoint, and Word. If you think you've got what it takes, please provide your CV, cover letter and expected salary. This position is based and located in Shanghai. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only.