×
新闻
最新消息
法国雅高集团第三季度收入同比下降63%至3.29亿欧元,逐月显著复苏
疫情下代购产业式微,海外化妆品品牌如何趁势发力中国市场?
传adidas将出售旗下品牌锐步Reebok
宝格丽CEO:加强品牌本土化经营,2021年将在中国再开五家门店
侵犯了庄臣旗下驱虫品牌的商标权?Off-White 最新的“OFF”商标惹上麻烦
LVMH 卓越工艺学院迎来第七个学年,迄今已培养奢侈品行业学徒900多名
互联网美妆零售商 Morphe 的母公司收购唇妆品牌 Lipstick Queen
爱马仕今年前9个月中国官网销售大增近100%,第三季度全球销售同比增长4.2%
早报 | Gucci第三季度收入大跌逾12%,成开云集团旗下唯一下滑的奢侈品牌
深度 | Givenchy不甘心“不痛不痒”
Gucci 与虚拟形象服务商 Genies 加深合作关系,销售虚拟形象穿着的数字服装
Ferragamo 与微软合作,推出 Tramezza 男士皮鞋数字化定制服务
雅诗兰黛集团与SABIC、Albéa合作研发可回收管状包装,将率先应用于 Origins品牌
深度 | 在变“绿”这件事上,中国时尚界跑得够快吗?
LVMH盯上了卡地亚母公司
深度 | Lanvin在中国,还是中国的Lanvin?
市场加速回暖,李宁市值首次突破1000亿
比利时设计师Tom Van der Borght获第35届耶尔艺术节时尚大奖
Burberry 应用3D游戏制作技术简化服装印花流程
用蘑菇做衣服?会吸收二氧化碳的面料?2020欧洲社会创新大赛入围项目一览
Burberry 诉某些中国企业侵权其标志性“格纹图案”,获意大利最高法院支持
Ralph Toledano 连任法国高级定制和时尚联合会主席
分享至
字体大小
aA+ aA-
打印
点击这里打印

Social Ecosystem Strategic Planner

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 零售

合同类别 : 正式员工

工作性质 : 全职

职位描述

We are establishing a social ecosystem planning unit
within L'Oreal Corp CDO team to shape the future of social investment in the
company. This unit plays an important role in delivering highly holistic and
effective social plan to support business and brand growth. The planner needs
to be strategic in thinking and presenting the recommendation of social ecosystems,
by leveraging different formats and touchpoints to fulfill objectives along
consumer decision journey, to drive branding, follower recruitment and social
commerce.
- Work with
media director, media strategic planning leader and in-house teams to
develop ecosystem strategy to guide L'Oreal brands to achieve the best
efficiency
- For each
platform (Douyin/RED/WeChat/Weibo/Bilibili/Kuaishou/etc), build engagement
resource allocation strategy by deep-diving into touchpoints and formats, testing
mix & combinations, and generating insights
- Beyond
single platform study, orchestrate cross-platform synergy to maximize social
impact
- Consolidate
social performance metrics and establish evaluation frameworks into
ecosystem strategy development process
- Be the
internal champion in understanding the latest development of the ecosystems
and form strategic recommendation

职位要求

- 3-5
years' hands-on experience at brand social team or a social/digital
marketing agency
- Profound
knowledge of social landscape and social communication touchpoints
- Familiarity
with measurement metrics and tracking tools
- Experience
in content creation and record in leading innovation projects and
campaigns
- Great interpersonal
communication and cross-functional stakeholder management skills
- Strong
analytical skill
- Fluency
in English
- A
passionate and can-do person with entrepreneur spirit at heart
- A thinker
with obsession for social communication & platforms as well as eyes on
the details
分享至
打印
点击这里打印

类似的招聘信息

Media Senior Executive Corporate

L'OREAL GROUP
| Shanghai

(Senior) Scientist Analytical

L'OREAL GROUP
| Shanghai

Chemist

L'OREAL GROUP
| Shanghai

Executive, Project

PUMA
| Guangzhou

ec Media Manager

L'OREAL GROUP
| Shanghai

店铺主管-青岛海信

TAPESTRY
| Qingdao

美容顾问-兰蔻-上海

L'OREAL GROUP
| Shanghai

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。