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(Assistant)Performance Media Manager, Corporate (Cpd Business Partner)

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 零售

合同类别 : 正式员工

工作性质 : 全职

职位描述

- Understand the business situation
of the responsible brand in terms of business objective, business challenge,
market competition and etc.
- Be a media expert to help brand
team to build up a consumer/business centric media strategy:
- Justify the correct media
objective and media mission for business delivery
- to achieve business objective including traditional media (TV, OOH,
print) and digital media (OTV, display, social, search, EC)
- Allocate spending and set up
KPIs of each touchpoint to maximize the media efficiency
- An explorer who willing to
learn, study and involve in more media communication points (e.g. KOL,
livestreaming, etc.)
- Agency management to support on
qualified media planning & execution:
- Support senior media manager in
validating campaign level integrated master media plan;
- Consult and validate plans of
mass makeup/ skincare brands including media strategy, budget allocation, media
channel selection, and successful execution, and also the post-buy reporting
with KPI results and lessons learned;
- Leading and supervise media
agency to plan and execute the (digital) media campaign for product launches,
brand events, etc.
- Closely coordinate and maintain
good relationship with related teams, incl. brand marketing, digital, EC, PR,
etc.
- Manage administration duties
such as contracting, billing and financial reporting;
- Be an enabler to help brand
team accelerating the business by fully leverage innovative method like big
data, intelligence tools and etc.
- Be a communication bridge
between brand team and parallel teams in CDO department
- Close work with parallel teams to
provide holistic media solution to brand team

职位要求

- 4 years+ working experience in
Digital Marketing or Media planning
- Working experience of digital
integrated media planning including OTV, display, social, search and EC in FMCG
(beauty industry is preferred, FMCG brand is preferred)
- Profound knowledge of both traditional
and digital media in terms of media channel, media format and KPI, especially
digital media
- Familiar with media buying
working process and tracking method
- Familiar with the mainstream
media ecosystem like Ali, Tencent and Bytedance and have deep collaboration
with at least one of them more than 1 year (E-commerce operation experience on
Tmall and JD is preferred)
- Good communication and
coordination ability
- Strong learning ability
- Strong logic and good sense on
data analysis
- Result-oriented and actionism
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