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Media Senior Executive Corporate

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 零售

合同类别 : 正式员工

工作性质 : 全职

职位描述

Core responsibilities include :
- Develop quality reporting capability at corporate level
- Provide actionable insight from data sets and add value to business by
telling story with data to influence stakeholders
- Ability to use visualization/ reporting tool to demonstrate findings
from analysis
- Leveraging data and analytics to connect the impact of marketing
tactics on business and financial outcomes in the short and long term
- Identify and implement new KPI tracking that align with business
directions
- Producing industry and competitor analysis to help media investment
decisions
- Confident with the techniques
of analysis in large data set, e.g. extrapolation and forecasting techniques,
statistical analysis (hypothesis testing, regression)
- Ability to communicate
models/findings/algorithms clearly to both technical and non-technical
audiences
Requirements :
- Persistent and detail-oriented
- Good communication skills
- Problem solving skills and business acumen
- Least 2-3 years of experience in data related role at brand side or
business insight agency
Qualification and Skills:
- Good writing, speaking and listening in both English and Chinese
- Experience with Excel, Tableau, Power BI or other reporting tool is
required
- Experience of R or SPSS or Python etc. is plus
- Experience in advanced marketing analytics project is plus (marketing
mix model, attribution, T/B testing etc. )
- Experience in Ali databanks is plus
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