Media Assistant Manager,SEM Planning
国家/地区 : 中国
省份 : 上海
城市 : Shanghai
类别 : 零售
合同类别 : 正式员工
工作性质 : 全职
- Drive negotiation with key search platforms to ensure optimized benefits of the whole group
- Be a strategic expert and thought leader to help brand team to build up a consumer/business centric SEM strategy:
- Calibrate the objective and align mission for SEM delivery
- Identify the most relevant and effective"SEM Touchpoint Mix"
- Recommend and review KPIs of each touchpoint to maximize efficiency
- Be a professional enabler to help brands improving consumer experience by fully leveraging innovative methods like rising platforms, new formats, data, intelligence tools and etc.
- Be a communication bridge between brand team and parallel teams in CDO department
- Create and analyze monthly and quarterly SEM measurement reports on corp level, making recommendations to improve search engine marketing effectiveness and impact
- Support on the communication with agencies to supervise and monitor the campaign planning, buying process, real-time analysis and post buy reporting, and etc.