×
新闻
最新消息
时尚盛宴 圆满收官——2021盛泽时尚周暨第九届江苏(盛泽)纺织品博览会云展会闭幕
早报 | 传历峰集团将收购Delvaux;Gucci上海大秀微博观看量破5000万
Raf Simons成功臣?Prada股价创新高市值逼近1500亿
维密将独立上市,估值约50亿美元
法国总统到场剪彩,错失黄金16年的巴黎百货重新开业
Champion 的母公司联合亚马逊就假冒商品提起13起诉讼
网球名将穆雷回归温网,将身着自己参与开发的“第一个羊毛混纺网球服系列“
苏富比下月将拍卖101.38克拉稀有钻石,接受加密货币交易
早报 | 波司登股价大涨市值达525亿创新高;LV成全球最具价值的奢侈品牌
深度 | LVMH和Supreme有办法让Emilio Pucci回春吗?
Chanel 前配饰设计总监 Frances Patiky Stein 去世,她曾是《VOGUE》最年轻的时尚总监
造梦方式已改变?LVMH去年营销费用缩水逾22%
从废弃雨伞到时尚单品,日本新兴环保品牌 PLASTICITY 如何变废为宝?
押注中国市场和高端品牌组合,资生堂的下一步将怎么走?
深度 | 国外美妆巨头打算怎么对付“完美日记们”?
LVMH 宣布收购意大利奢侈品牌 Emilio Pucci 创始家族手中的剩余股份,实现100%控股
LVMH 创新大奖揭晓:服务于 Dior 的瑞典直播购物创业公司 Bambuser 获得总冠军
23场时尚发布秀,盛泽向全球时尚界敲出“时尚音符”
在 RIMOWA 门店里拍证件照是怎样一种体验?
深度 | 高瓴豪掷10亿入局,特步会是下一个安踏吗?
Netflix 推出首个电商平台 Netflix.shop,出售热门IP周边产品
深度 | YEEZY GAP首轮预售为何仅发布一款单品?
地址
Shanghai, CN
分享至
字体大小
aA+ aA-
打印
点击这里打印

Media Assistant Manager, Media bp, Corporate

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 零售

合同类别 : 正式员工

工作性质 : 全职

职位描述

Business
Partner
- Understand the business situation
of the responsible brand in terms of business objective, business challenge,
market competition and etc.
- Be a media expert to help brand
team to build up a consumer/business centric media strategy:
- Justify the correct media
objective and media mission for business delivery
- to achieve business objective including traditional media (TV, OOH,
print) and digital media (OTV, display, social, search, EC)
- Allocate spending and set up
KPIs of each touchpoint to maximize the media efficiency
- Be an enabler to help brand
team accelerating the business by fully leverage innovative method like big
data, intelligence tools and etc.
- Be a communication bridge
between brand team and parallel teams in CDO department
- Close work with parallel teams to
provide holistic media solution to brand team
- Supervise and monitor the
campaign execution of agency including campaign media proposal, buying process,
campaign post buy and etc.
- Support on the communication
and negotiation with agencies and publishers

职位要求

- At least 8 years working
experience in Digital Marketing or Media planning (at least 3 years' experience
as media manager or above in media agency)
- At least 3 years working
experience of digital integrated media planning including OTV, display, social,
search and EC in FMCG (beauty industry is preferred, luxe brand is preferred)
- Profound knowledge of both
traditional and digital media in terms of media channel, media format and KPI,
especially digital media
- Familiar with media buying
working process and tracking method
- Familiar with the mainstream
media ecosystem like Ali, Tencent and Bytedance and have deep collaboration
with at least one of them more than 1 year (E-commerce operation experience on
Tmall and JD is preferred)
- Good communication and
coordination ability
- Strong learning ability
- Strong logic and good sense on
data analysis
- Result oriented and actionism
分享至
打印
点击这里打印

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。