Media Assistant Manager/Manager Acd bp
国家/地区 : 中国
省份 : 上海
城市 : Shanghai
类别 : 零售
合同类别 : 正式员工
工作性质 : 全职
- Be a media expert to help brand team to build up a consumer/business centric media strategy:
- Justify the correct media objective and media mission for business delivery
- Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
- Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
- Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
- Be a communication bridge between brand team and parallel teams in CDO department
- Close work with parallel teams to provide holistic media solution to brand team
- Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
- Support on the communication and negotiation with agencies and publishers