×
新闻
最新消息
Brunello Cucinelli 最新财报:今年前三季度销售额比疫情前增长9.4%,中国市场表现强劲
为何说“圣罗兰”和“巴黎世家”是开云集团新的增长动力?
欧莱雅集团发布三季度财报:中国增长放缓,所有品类超过全球美容市场平均水平
早报 | 爱马仕第三季度收入大涨31%;潮流媒体Highsnobiety寻求出售
深度 | 为什么说“小鳄鱼”Lacoste正迎来最好的机会?
香奈儿传记作者为“迪奥小姐”撰写的新书发布:这是一个关于勇气与时装的故事
财报分析 | 新款手袋受追捧,Gucci前三季度收入大涨29%
早报 | LACOSTE在中国举办首场里程碑式大型活动;Balenciaga成最受欢迎的奢侈品牌
突发 | Burberry任命新CEO,来自Versace
深度 | 美邦走自己的路
茑屋书店母公司联合高岛屋成立合资公司,提供艺术中介、门店拓展及经营业务
美国互联网租衣平台 Rent the Runway 披露IPO最新估值:13亿美元
太平鸟发布第三季度财报,营业收入同比增长约4%
深度 | FILA突然失速
早报 | Gucci前三季度收入大涨29%;维密与Stella McCartney合作
Chanel 旗下高级工坊的“新家”落成在即,年底将举办大秀
早报 | 爱马仕蝉联最保值的奢侈品手袋;Lancel上半年收入大涨逾36%
英国高端百货 Selfridge 或被卡塔尔投资局收购,后者拥有哈罗德百货和巴黎春天百货
深度|做品牌,要学“百达翡丽”!
意大利OTB集团加入Aura区块链联盟,成为LVMH、卡地亚、普拉达后的第四位创始成员
特写 |露营热潮下,CHUMS、Snow Peak、Nordisk 三大国际品牌加速布局中国市场
突发 | 传历峰有意把Net-a-Porter卖给Farfetch
地址
Shanghai, Shanghai, CN
分享至
字体大小
aA+ aA-
打印
点击这里打印

Kid’s Brand Marketing Director, Greater China

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职

职位描述

Core Responsibilities:
- Develop & lead the strategic direction, narrative and brand plan for seasonal campaigns, partnering with cross functional teams to deliver an integrated O2O consumer journey
- Be a key driver of the Just Play Long Term Consumer Concept (LTCC), partnered with the Senior Director for Kids. Develop and drive annual brand plan & deliverables in partnership with Creative and Platform teams to deliver an integrated O2O consumer journey across the year; coordinate with M/W teams for efficiency + alignment
- Drive a culture of mentorship across the team, fostering effective teamwork and individual development
- Obsess over the Kids (Parent + Child) consumer; be a thought leader, expert and advocate for this consumer, informed by a strong understanding of consumer insights, motivations & needs
- Support Kid's Senior Director to set the foundations for long term strategy and future seasons
- Collaborate with Insights and Membership to establish learning agendas, initiatives, and identify new spaces & opportunities as we grow into a membership and insights-led offense
- Partnership with merchandising teams to support product positioning, and drive strong product marketing strategies
- Work closely with the global brand team to provide a Geo POV on global brand strategies, fueled by local consumer and marketplace needs
- As needed, work with Mens, Womens and Brand Narrative teams to represent the Kid's POV
- Support against seasonal CODE gates & deliverables for seasonal readiness
- Assist Kids, cross gender and cross functional teams on iterating and evolving the process post-CDA.
Personal Skills:
- Strong in strategic thinking paired with a standout ability to execute
- Ability to lead from the front, back, and side by side; Sets an example, with the ability to instill trust & confidence in the team
- A collaborative team player who can lead, partner with, and bring together different teams and individuals from diverse backgrounds, functions and perspectives
- Drives a shared vision and purpose for the team that motivates others
- A candid, direct and honest communication style, with a desire to seek feedback and apply learnings
- Strong initiative and curiosity to cultivate innovation, and explore new ways of working
- Solution-oriented, with the ability to simplify complex situations, manage ambiguity and identify ways to move forward
- Entrepreneurial and resourceful, with a strong drive to organize and prioritize
- Understands Nike process and has deep human connections within the Nike ecosystem.
Qualifications:
Required:
- Bachelor's degree in Marketing or a business-related discipline
- Minimum 8 years brand or marketing experience
- Experience managing direct reports with a background in fostering continuous learning, empowerment and individual development
- Knowledge of the local market and industry
Preferred:
- Experience leading brand campaigns targeting the Kids (parent + child) consumer
- Experience working in small, scrappy teams

职位要求

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
分享至
打印
点击这里打印

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。