Brunello Cucinelli 最新财报:今年前三季度销售额比疫情前增长9.4%,中国市场表现强劲
早报 | 爱马仕第三季度收入大涨31%;潮流媒体Highsnobiety寻求出售
深度 | 为什么说“小鳄鱼”Lacoste正迎来最好的机会?
财报分析 | 新款手袋受追捧,Gucci前三季度收入大涨29%
早报 | LACOSTE在中国举办首场里程碑式大型活动;Balenciaga成最受欢迎的奢侈品牌
突发 | Burberry任命新CEO,来自Versace
深度 | 美邦走自己的路
美国互联网租衣平台 Rent the Runway 披露IPO最新估值:13亿美元
深度 | FILA突然失速
早报 | Gucci前三季度收入大涨29%;维密与Stella McCartney合作
Chanel 旗下高级工坊的“新家”落成在即,年底将举办大秀
早报 | 爱马仕蝉联最保值的奢侈品手袋;Lancel上半年收入大涨逾36%
英国高端百货 Selfridge 或被卡塔尔投资局收购,后者拥有哈罗德百货和巴黎春天百货
特写 |露营热潮下,CHUMS、Snow Peak、Nordisk 三大国际品牌加速布局中国市场
突发 | 传历峰有意把Net-a-Porter卖给Farfetch
Shanghai, Shanghai, CN
aA+ aA-

Kid’s Brand Marketing Director, Greater China

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职


Core Responsibilities:
- Develop & lead the strategic direction, narrative and brand plan for seasonal campaigns, partnering with cross functional teams to deliver an integrated O2O consumer journey
- Be a key driver of the Just Play Long Term Consumer Concept (LTCC), partnered with the Senior Director for Kids. Develop and drive annual brand plan & deliverables in partnership with Creative and Platform teams to deliver an integrated O2O consumer journey across the year; coordinate with M/W teams for efficiency + alignment
- Drive a culture of mentorship across the team, fostering effective teamwork and individual development
- Obsess over the Kids (Parent + Child) consumer; be a thought leader, expert and advocate for this consumer, informed by a strong understanding of consumer insights, motivations & needs
- Support Kid's Senior Director to set the foundations for long term strategy and future seasons
- Collaborate with Insights and Membership to establish learning agendas, initiatives, and identify new spaces & opportunities as we grow into a membership and insights-led offense
- Partnership with merchandising teams to support product positioning, and drive strong product marketing strategies
- Work closely with the global brand team to provide a Geo POV on global brand strategies, fueled by local consumer and marketplace needs
- As needed, work with Mens, Womens and Brand Narrative teams to represent the Kid's POV
- Support against seasonal CODE gates & deliverables for seasonal readiness
- Assist Kids, cross gender and cross functional teams on iterating and evolving the process post-CDA.
Personal Skills:
- Strong in strategic thinking paired with a standout ability to execute
- Ability to lead from the front, back, and side by side; Sets an example, with the ability to instill trust & confidence in the team
- A collaborative team player who can lead, partner with, and bring together different teams and individuals from diverse backgrounds, functions and perspectives
- Drives a shared vision and purpose for the team that motivates others
- A candid, direct and honest communication style, with a desire to seek feedback and apply learnings
- Strong initiative and curiosity to cultivate innovation, and explore new ways of working
- Solution-oriented, with the ability to simplify complex situations, manage ambiguity and identify ways to move forward
- Entrepreneurial and resourceful, with a strong drive to organize and prioritize
- Understands Nike process and has deep human connections within the Nike ecosystem.
- Bachelor's degree in Marketing or a business-related discipline
- Minimum 8 years brand or marketing experience
- Experience managing direct reports with a background in fostering continuous learning, empowerment and individual development
- Knowledge of the local market and industry
- Experience leading brand campaigns targeting the Kids (parent + child) consumer
- Experience working in small, scrappy teams


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.