- EC media performance overview
& strategic consulting, especially for non-ROI format inside and outside EC
platforms
- Lead on EC media innovation
projects, ( i.e. EC media automation, search bidding optimisation and etc.) and
coordinate on EC media internalization
- Set up solid KPI frame with business
thinking and well apply to campaign
design
- Collaborate with cross function
lines include brand EC team, crop CDO team, Buycoor to conduct pilot campaign
and on-going optimization.
- Analysis on campaign
performance from both EC media efficiency and business impact prospective and
to build best POCs.
- Internal workshop to share the
learnings/findings on regular basis, workout action plan for the POCs rollout
across brands.

- Experience in EC media
- EC store media annual/ monthly
phasing planning
- Blockbuster/ new product launch
- Optimization on EC formats
(know-how)
- Understand EC account
- Ali DMP, Data Bank, SYCM
- Communication & Project
Management
- Real team worker
- Good communicator via both
paper work and presentation