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Content Strategy Planning Manager, Corporate

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 生产-质检

合同类别 : 正式员工

工作性质 : 全职

职位描述

- Be a strong go-to-person and
thought leader to help brands navigate through the fast-changing content world
- Leverage proprietary tools and
models to regularly monitor and report on digital content quality of L'Oréal
brands' vs key competitors', providing suggestions for improvement and growth
- Establish content framework to
drive branding, consumer engagement experience and also content management
infrastructure (e.g. storage, distribution and optimization)
- Create platform-based content principles
and golden rules with ecosystem view in line with marketing objective
- Be an enabler to help brand
team accelerating the business by fully adapting innovation like rising
platform, emerging content formats, data, tools, and etc.
- Work closely with parallel
teams within CDMO department (Livestreaming, Data, EC, etc) to expand content opportunities
and co-create solutions
- Tighten partnership with brand
teams and platforms to support content efficiency

职位要求

- At least 5-8 years working
experience in Digital Marketing (FMCG and beauty industry are preferred)
- Familiar with content creation
process, i.e. planning, production and tracking
- Profound knowledge with mainstream
mega media ecosystems like Ali, Tencent and Bytedance, and major social
platforms; E-commerce content operation experience is a plus
- Good communication and
coordination ability
- Strong learning ability, logic
and good sense on analysis
- Result-oriented and agile
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