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Assistant Precision Media Manager, Multi-Brands, Cpd

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 零售

合同类别 : 正式员工

工作性质 : 全职

职位描述

- Precision media planning and
consulting, can transfer business target to precision media objective for business
impact
- Have strategic thinking to set
up solid KPI frame of precision media and well apply to campaign design
- Negotiate with media for
qualified inventory and competitive price
- Manage tracking desk and DMP partners
to ensure the performance delivery
- Closely work with tracking
providers on campaign monitoring and fully leverage their expertise on KPI
evaluation
- Optimize precision media performance
based on data analysis and follow up with action plan like technical inspection,
re-negotiation...
- Collaborate with internal (brand
team, data team...) and external (agency, tracking desk, DMP partners, tracking
providers, media partners...) team to roll out precision media and build best practice
- Achieve the annual target of
precision media project such as:
- Build incremental reach of
target audience
- Optimize frequency
- Increase conversion rate
- Ensure cost efficiency

职位要求

- 3-6 years working experience in
Digital Marketing or Media planning (precision media planning in agency is
preferred)
- Good knowledge of precision
media (working process, stakeholders, buying model, KPI setting, etc.)
- Familiar with mainstream
DSP/DMP in the market and have basic technical knowledge (tag structure, ad
serving logic, data collection...)
- Good communication and
coordination ability
- Strong learning ability
- Strong logic and good sense on
data analysis
- Result oriented and actinium
last update 05-13-2016
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