Senior Manager, Product Creation, Black Box
国家/地区 : 中国
省份 : 上海
城市 : Shanghai
类别 : 市场营销
合同类别 : 正式员工
工作性质 : 全职
- Understand competitive APAC market and consumer trends to drive our unique Territory product direction, look n feel through first class product capsules to Lead & Win in the market.
- Manage and lead Product Creation end to end process independently from Brief to design, working with internal and external design counterparts from design kick off to final design handover, Design to Cost, Proto review and Fit session to achieve first time right proto approach.
- Identify growth opportunities of assigned territory, big trends and ideas as well as driving global alignment and effectiveness of the assortment across DTC (B&M, ECOM) and DTP (Wholesale & Distributor). Capture local growth opportunities & business gap through partnership with Designers and APAC Product Development teams to create products which fits into Territory seasonal flow and launch plan for each individual distribution channel.
- Responsible for APAC product creation to hit our sell-in, margin and sell-through targets.
- Be the Territory team representative to present specific Territory product creative concepts, detail product presentation for DTC, DTP customers during seasonal product launch (i.e. sales meeting).
- Support Marketing team for the creation of seasonal campaign narrative, key outfits, tonality, mix n match and styling.