Senior Manager Membership Analytics 1

Purpose & Overall Relevance for the Organization:

• Responsible for conceptualizing and executing a holistic membership (CRM) strategy for adidas China (enabling the wheel way of working and optimizing the same)
• Relentless about delivering the best experience to consumers while leveraging new technologies in order to drive repeat interactions (Loyalty)
• Responsible for building and leading a team that that enables seamless consumer journeys starting from the first interaction across channels (Retail, ecommerce, social, franchise, etc)
• Cognoscente or curious about all the consumer touch points/interactions and will devise mechanisms for creating favorable experience for the consumer
• Enabling a data centric communication point of view across the organization
  
  Key Responsibilities:
  
  Membership (CRM) Strategy & Ecosystem
• Lead the membership (CRM) Strategy with key stakeholders
• Lead initiatives to optimize consumer interactions rhythm
• Key stakeholder for Consumer platforms to for suggesting new features
• Lead consumer data point of view
• Membership acquisition, loyalty and personalized
• Membership Sales, Organic sales cont.
  
  Database/Profile growth
• Lead the point of view on quality acquisition sources
• Lead the acquisition engagement mechanics to enhance first interactions
• Collaborate to onboard right partners which provide us more visibility on consumers

System and Processes

• Process driven and an ability to standardize tasks for greater efficiency
• Clear understanding of business problems and an innate ability to formulate clear business cases to illustrate the same. Ability to ask the right questions.
  
  KPI
  
  - Membership (CRM) Database size (complete profiles)
  
  - Engagement KPI's for membership (CRM) database consumers
  
  - Monetization of membership (CRM) database Members (Revenues, Repeat Rate, Active, Attrition, others

Key Relationships:

Digital Marking, Brand Communications, Retail, Franchise, Key City Activations, eCom, Newsroom

Agencies, Partners, Complementary brands, Vertical sites, etc

Knowledge, Skills and Abilities:

• Always puts consumer in the centre
• Proven track record of creative thinking
• Awareness of the ongoing trends especially digital & mobile eco-systems
• Good understanding of membership (CRM) program and member communications
• Demonstrated ability of taking initiative and collaborating with people
• Excellent organizational skills and capability of working and influencing cross-functionally
  
  Requisite Education and Experience / Minimum Qualifications:
• Bachelors in Engineering /Economics/Marketing/Business Administration preferred
• Minimum of 10+ years' experience in membership (CRM) function with an international brand or membership (CRM) agency
• Progressive cross - functional experience and an ability to leverage existing organisation competencies
• Experience of leading and completing projects across different topics
• Experience of managing and nurturing team members for professional growth
• Ability to think globally and act locally
• Data consciousness
• Fast learner, proactive working attitude and strong project management experience