POSITION SUMMARY:

The purpose is to define and build a consistent digital strategy, direction and capabilities, leading a seamless experience across all digital touch points. This role will be responsible for digital-centric consumer communication via translation of consumer insights into digital activation, campaign planning (digital & social) and campaign effectiveness analysis.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Assist with Director to develop digital and social strategy in line with global/regional guideline and company objective.
• Identify marketing and consumer opportunities, communicate our brand DNA in an innovative, holistic manner across all digital touch points
• Enhance data driven marketing / measurement capabilities to make consumer-driven decisions
• Develop annual digital & social plan and budget allocation

• Lead digital campaigns planning and execution on the base of marketing objectives
• Lead the relationship with key digital partners to optimize the brand visibilities and effectiveness on the digital platforms
• Accountable for brand owned-media operation, enlarge brand-owned fan base and optimize engagement
• Accountable for social KOL/KOC strategy development and execution
• Work with regional and local content team to identify creative needs for digital content. Develop, manage and execute briefs to enrich the digital consumer journey.

• Digital & social agency management

• Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports.
• Improvement in TH Brand Health KPIS.
• Competitors intelligence
• Collaboration with EC team on brand heat moments and EC festivals
  
  SUPERVISORY RESPONSIBILITIES:
  
  Direct: 1 member at Manager level
  
  In-Direct: n/a

INTERNAL & EXTERNAL CONTACTS:

Internal: Global team/Asia Team/EC team/Retail team/Other functions in the marketing team

External: Digital and social agency

KEY COMPETENCIES

• Strong experience on digital and social
• Great sense on creative judgement, visual and copy writing

• Strong communication skills
• Strong internal-collaboration attitude
• Agility & Integrity

QUALIFICATIONS & EXPERIENCE:

Experience and skills:

• 7+ years demonstrated excellent in digital& social communication
  
  Skills:
• Extremely well organized, methodical, and efficient
• Experience working with cross-functional teams.
• A creative thinker and innovator
• Impeccable presentation, copywriting & writing skills
• Fluent in spoken and written English
• Strives for continuous improvement in practices and processes
  
  Education: University graduate & above