×
新闻
最新消息
法国国宝级丝袜品牌 Gerbe 遇破产危机,中国大股东重庆天赐温泉集团提供30万欧元资金援助
英国亿万富翁 Mike Ashley 增持德国时尚集团 Hugo Boss 股权比例至 10.1%
早报 | 欧莱雅集团CEO将于明年退休;LVMH罕见削减股息
深度 | 美妆巨头Coty能靠卡戴珊家族扳回一局吗?
LVMH集团举行线上年度股东大会,预计今年“疫情的复苏将是缓慢的”
首个数字化的巴黎时装周公布完整日程,已与多家社交媒体平台达成合作协议
去年亏损逾8亿,美邦服饰董事长回应被限制消费
Gucci 推出“增强现实”虚拟试鞋服务
Valentino 7月将在巴黎和罗马举办两场高定大秀,结合线上线下
早报 | lululemon斥资5亿美元收购Mirror;Coty集团2亿美元入股KKW
Gap 宣布与“侃爷”合作推出Yeezy Gap大众服装线,股价大涨18.8%
Dior创意总监和CEO新闻发布会实录:线上办秀只是权宜之计,回归线下很重要!
爱马仕前雇员因铂金包造假售假团伙案而获刑
德国高端旅行箱品牌 Rimowa 正式进军眼镜业,首批商品将于7月推出
早报 | 爱马仕前员工被指售卖假包;美邦服饰董事长被限制消费
LVMH集团设立专项基金资助年轻设计师品牌,将惠及 13位 LVMH大奖赛往届获奖者
森女风过时了?日本女装earth music & ecology退出中国市场
财报速递 | Nike第四财季亏8亿美元,销售是10年来最大跌幅
深度 | 疫情后,优衣库要让Zara睡不着觉了
深度 | Gucci 潜入电竞世界
意大利高级男装品牌 Corneliani申请破产保护
意大利古龙水鼻祖 Acqua di Parma 总裁谈品牌定位、渠道选择及疫情后的感悟
分享至
字体大小
aA+ aA-
打印
点击这里打印

Product Manager, Dmi

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职

职位描述

Description:Develop innovative products, renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand.
- Collect, compare and synthesise international market data relevant to their category (consumer, markets, competition, country, digital...), generate insights and suggest actions based on findings
- Develop new, different, better concepts consistent with the brand's sense of purpose, by integrating consumer insights and trends
- Orchestrate the product development process including monitoring the departments involved to ensure the project's operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all committments, etc.) and meet the deadlines
- Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc...) to create an integrated, engaging and consistent consumer brand experience
- Assist in the development of creative material in line with the brand's integrated-communication platform (imagery, digital, point of sale)
- Write country implementation kits providing advice and recommendations on the marketing mix
- Exchange constantly with the zones and strategic countries for their category, provide them with support during product launches and ensure follow-up of go-to-market
- Effectively prepare clear messages to present to senior management
Specific to CPD:
- Work closely with the Hubs
Requirements:- 3+ years' working experience and 4-5 years in product development is necessary; understands in-depth the complexities of formula and development- Strong analytical skills as it relates to new development and maintenance- Knowledge of all beauty trends, as well as, art/design/fashion/lifestyle/demographic/psychographic trends- Creativity and experience in multiple beauty categories are a plus- Ability to work autonomously, with minimal administrative support is essential- Strong ability to juggle multiple priorities and work in a fast-paced, hectic environment- Strong interpersonal skills- Prepare slide presentations on anaylysis from a category and a branding standpoint- A bachelor's degree or equivalent experience preferred
分享至
打印
点击这里打印

类似的招聘信息

Dmi (Junior) Product Manager-Yuesai

L'OREAL GROUP
| Shanghai

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。