×
新闻
最新消息
早报 | Gucci第三季度收入大跌逾12%,成开云集团旗下唯一下滑的奢侈品牌
深度 | Givenchy不甘心“不痛不痒”
Gucci 与虚拟形象服务商 Genies 加深合作关系,销售虚拟形象穿着的数字服装
Ferragamo 与微软合作,推出 Tramezza 男士皮鞋数字化定制服务
雅诗兰黛集团与SABIC、Albéa合作研发可回收管状包装,将率先应用于 Origins品牌
深度 | 在变“绿”这件事上,中国时尚界跑得够快吗?
LVMH盯上了卡地亚母公司
深度 | Lanvin在中国,还是中国的Lanvin?
市场加速回暖,李宁市值首次突破1000亿
比利时设计师Tom Van der Borght获第35届耶尔艺术节时尚大奖
Burberry 应用3D游戏制作技术简化服装印花流程
用蘑菇做衣服?会吸收二氧化碳的面料?2020欧洲社会创新大赛入围项目一览
Burberry 诉某些中国企业侵权其标志性“格纹图案”,获意大利最高法院支持
Ralph Toledano 连任法国高级定制和时尚联合会主席
法国传媒巨头拉加代尔股权争夺战最新进展
财报速递 | LV和Dior在中国市场强劲复苏,LVMH时装皮具部门第三季度逆势大涨12%
深度 | 腾讯视频如何得到奢侈时尚品牌的心?
超越lululemon,中国快时尚SHEIN成美国年轻人第二喜爱的电商
财报速递 | 优衣库母公司全年净利润大跌逾44%
深度 | 特步的野心
Dior 男装和 Fendi 的艺术总监 Kim Jones 被女王授予大英帝国官佐勋章
首款可生物降解的衣架!来自荷兰时尚展陈用品生产商 Hooks Creative
分享至
字体大小
aA+ aA-
打印
点击这里打印

PR Manager

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 公关部门

合同类别 : 正式员工

工作性质 : 全职

职位描述

The position is to lead PR team to responsible for Brand Communication and Celebrity relationship. Establish strong press and talent relations to keep No.1 Tiffany brand SOV among all competitors.
Responsibilities :
Communication Strategy and Planning:
- Develop China PR Communication Strategy, focusing on strong storytelling and creative content output in support of company initiatives.
- Lead the event PR to ensure the quality output from press, celebrity and influencers to meet both branding and business needs.
- Oversee Editorial Calendar, responsible for press kit request, translation approval and press pitching management.
- Manage budget tracking, set clear KPI and post-campaign ROI evaluation.
- Communicate with Global on China PR campaign updates and discussion Media Relations Management:
- Establish and build good relationship with important media to maximize brand exposure and press value in higher standard, in both tier 1 and tier 2.
- Work with agency, set and execute monthly media outreach programs that promote company initiatives and gain editorial value.
- Identify editorial schedule, focus on creative content output and make sure appropriate merchandise is being selected; ensure borrow merchandise procedure is adhered to company policy.
- Review press release localization, distribution schedule and press appreciation gift.
- Review and submit monthly editorial value and productivity report on timely basis. Celebrity and influencers relations management
- Develop annual celebrity & influencers plan and ROI management
- Identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal.
- Maintain celebrity & Influencers relations and manage the content output for both campaigns and events to ensure the quality Event PR Management:
- Develop the event PR plans to support brand communication and business growth needs.
- Lead the event PR onsite management for press, celebrities and influencers
- Lead agency briefing and oversee creative content output for events.
- Ensure content output quality and cost control.Team management and development:
- Manage, coach and train supporting staff
- Identify high potential staff to develop career development plan
- Enhance team's productivity and cohesionAgency management to ensure qualified and productive output
- Manage agency on the daily basis to ensure the quality deliverables, especially for creative and innovation content output
- Agency briefing and plan evaluation
- Agency quotation evaluation and audit to ensure the cost efficiency
- Report management

职位要求

- University graduate with 8+ years of experience in brand communication in international luxury brands or FMCG company.
- Strong strategic thinking and analytical skills, excellent in bilingual communication and presentation.
- Proved leadership skills.
- Work independently and proactively in reaching the goals.
- Give innovative ideas and solutions, think outside of the box.
- Attention to details and set high standards and clear KPIs.
- Hands on experience, able to connect & interact with various agencies & partners.
- Able to meet deadline and work under pressure.
- Coach and develop effective team committed achieving goals, gives timely feedback when necessary.
- Fluent in verbal and written English and Chinese. #LI-POST2
分享至
打印
点击这里打印

工作信息

PR Manager

TIFFANY & CO
| 正式员工 | Shanghai

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。