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PR Manager

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 公关部门

合同类别 : 正式员工

工作性质 : 全职

职位描述

The position is to lead PR team to responsible for Brand Communication and Celebrity relationship. Establish strong press and talent relations to keep No.1 Tiffany brand SOV among all competitors.
Responsibilities :
Communication Strategy and Planning:
- Develop China PR Communication Strategy, focusing on strong storytelling and creative content output in support of company initiatives.
- Lead the event PR to ensure the quality output from press, celebrity and influencers to meet both branding and business needs.
- Oversee Editorial Calendar, responsible for press kit request, translation approval and press pitching management.
- Manage budget tracking, set clear KPI and post-campaign ROI evaluation.
- Communicate with Global on China PR campaign updates and discussion Media Relations Management:
- Establish and build good relationship with important media to maximize brand exposure and press value in higher standard, in both tier 1 and tier 2.
- Work with agency, set and execute monthly media outreach programs that promote company initiatives and gain editorial value.
- Identify editorial schedule, focus on creative content output and make sure appropriate merchandise is being selected; ensure borrow merchandise procedure is adhered to company policy.
- Review press release localization, distribution schedule and press appreciation gift.
- Review and submit monthly editorial value and productivity report on timely basis. Celebrity and influencers relations management
- Develop annual celebrity & influencers plan and ROI management
- Identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal.
- Maintain celebrity & Influencers relations and manage the content output for both campaigns and events to ensure the quality Event PR Management:
- Develop the event PR plans to support brand communication and business growth needs.
- Lead the event PR onsite management for press, celebrities and influencers
- Lead agency briefing and oversee creative content output for events.
- Ensure content output quality and cost control.Team management and development:
- Manage, coach and train supporting staff
- Identify high potential staff to develop career development plan
- Enhance team's productivity and cohesionAgency management to ensure qualified and productive output
- Manage agency on the daily basis to ensure the quality deliverables, especially for creative and innovation content output
- Agency briefing and plan evaluation
- Agency quotation evaluation and audit to ensure the cost efficiency
- Report management

职位要求

- University graduate with 8+ years of experience in brand communication in international luxury brands or FMCG company.
- Strong strategic thinking and analytical skills, excellent in bilingual communication and presentation.
- Proved leadership skills.
- Work independently and proactively in reaching the goals.
- Give innovative ideas and solutions, think outside of the box.
- Attention to details and set high standards and clear KPIs.
- Hands on experience, able to connect & interact with various agencies & partners.
- Able to meet deadline and work under pressure.
- Coach and develop effective team committed achieving goals, gives timely feedback when necessary.
- Fluent in verbal and written English and Chinese. #LI-POST2
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工作信息

PR Manager

TIFFANY & CO
| 正式员工 | Shanghai

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