×
新闻
最新消息
深度 | Virgil Abloh给时尚行业留下了什么?
特写|滑雪界的“Dior”、户外界两大“神兽”都来了!又有四家海外知名品牌发力中国户外运动市场
或成潜在竞争对手?Lululemon指控前合作伙伴侵犯专利
早报 | 加拿大鹅股价大跌逾7%;Prada接班人称二手市场是奢侈品牌的新机遇
深度 | 被二代接管的Zara能重回巅峰吗?
致敬 Virgil Abloh,路易威登和“侃爷”是这样做的 …
早报|Virgil Abloh合作球鞋价格大涨 ;波司登1800元以上羽绒服销售占比达40%
爱马仕第二个限量版 Rouge Hermès 唇妆系列将于12月在中国上市
《House of Gucci》电影上映,推动 Gucci品牌搜索量激增
Dior 创意总监:低价的高品质是不存在的!
欧莱雅集团新任CEO谈集团发展战略和面临的两大挑战
贝恩咨询奢侈品业务合伙人:30%的新奢侈品消费者通过“运动鞋”入门
乔治·阿玛尼被授予意大利共和国大十字骑士勋章
Burberry 公布生物多样性战略,承诺到2040年实现气候正贡献
隐退12年后,比利时传奇设计师 Martin Margiela 在巴黎举办个人艺术展
全球搜索数据显示:英国歌手 Harry Styles 和美国歌手 Billie Eilish 是今年最受欢迎的时尚偶像
深度 |你是否需要一张更贵的床垫?细说“睡眠经济”风口下的床垫升级浪潮
法国时装学院(IFM)巴黎新校区揭幕,LVMH、Chanel 和 Hermès 的高管都来了!
突发 | Off-White创始人、LV男装创意总监Virgil Abloh去世,年仅41岁
深度 | Skims将进中国市场,卡戴珊能让消费者买单吗?
瑞士历峰集团将全部企业 IT 基础设施转移到亚马逊云服务产品
Mulberry 上半财年总收入同比增长34%,已恢复至疫情前水平,中国零售额增长38%
地址
Shanghai, Shanghai, CN
分享至
字体大小
aA+ aA-
打印
点击这里打印

Manager, gc Nike.Com/App Business

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 贸易销售

合同类别 : 正式员工

工作性质 : 全职

职位描述

Nike Direct Digital Commerce Greater China
MGR, GC - NIKE.COM/APP BUSINESS
THE ROLE:
Nike Direct Digital Commerce is a strategic focus and the growth engine for Nike, Inc. As a member of NDDC, you will lead high impact, high visibility initiatives to grow Nike owned platforms including Nike.com and Nike App. As part of that work, you will be on the front seat driving one of Nike's fastest growing business; you'll also be the trailblazer in defining the future success of Nike.
Responsibilities:
* -Business Result & User Growth: Own the revenue and user growth target. Lead and implement strategies to drive acquisition, retention, and conversion with consumer obsession and innovation.
* -Cross-Functional Team Activation: Build relationships and partnerships across Site Merchandising, Channel Marketing, Performance Marketing, Membership, Merchandising, Digital Product, Digital Ops, Consumer Service, Business Analytics, Business Planning, Finance to effectively and efficiently deliver high impact priorities;
* -Growth Model: Oversee development, maintenance and socialization of the User Growth Model; build business levers against each KPI from the growth model, launch initiatives, define operational models, set right priorities to achieve busines and user growth target
* -Commercial & User Growth Hacking: Lead new out-of-the-box experiments to pilot and scale campaigns that drive user growth and direct revenue impact.
* -Read & React: Lead weekly business read-out from on-site performance / user/ product lens and run live ops against the business target. Proactively monitor analytics to improve all metrics at the funnel and reiterate quickly
* -Data-Driven Decisions: Identify gaps, develop hypotheses, and execute in-depth analyses with the support from Business Analytics team to translate data into actionable insights and make fast decisions.
* -Local Digital Experience: Optimize digital product experience by partnering with product team in delivering the best-in-class digital app that Chinese consumers love

职位要求

Qualification:
* -4+ years of experience in e-Commerce, Product Management, Growth, Digital Marketing in a consumer-facing technology company and proven track record in delivering business result and user growth
* -Ability to lead initiatives involving cross-functional teams, manage stakeholders, and excel in the face of ambiguity and with a strong Enterprise mindset
* -Experience with hands-on development, operations, management, and optimization of large-scale user acquisition/retention/conversion campaigns (not agency managed)
* -Exceptional analytical skills and the ability to promptly establish priorities and communicate expectations; experience with modeling, multivariate testing, and statistics
* -Comprehensive understanding of China's digital and retail market landscape, both through a technology and competitor lens
* -A hacker's type mentality full of curiosity and creativity.
Key Behaviors for Success in the Role:
* -Outcomes and Results-Focused
* -Strong Bias for Action
* -Ability to navigate complex organization and Influence at all levels
* -Positive attitude, tenacity and high energy to tackle new, challenges and ambiguous problems
* -Ability to oscillate between high level strategy and in-depth analyses to inform execution
* -Ability to learn quickly, be resourceful and build relationships with new partners and teams across Nike, Inc.
* -Clear and direct written and verbal communication in both Chinese and English
分享至
打印
点击这里打印

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。