PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

• Manage the sales and operation on the adidas E-Commerce DTC stores to meet topline sales target and margin.
• Continuously optimize consumer journey and provide timely updates on the merchandising of the DTC site to drive improving conversion.
• Drive operational excellence for higher purchase frequency, improved customer service, lower cancellation and return rate.
• Analyze sales, website/APP and traffic data to optimize E-Commerce DTC business and explore further potential business opportunity.

KEY RESPONSIBILITIES:

• Develop and execute a strong marketing and campaign calendar to gain new engaged consumers and to incentivize more purchase from existing consumers.
• Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for better and enhanced consumer experience.
• Develop on-site hard launch and sales promotions aligned with eCom and Brand teams and provide guidelines to design agency and review the final creatives.
• Bring new features live on the on-line sales channels, follow up consumer online trends, applications and technologies to increase consumer shopping experience.
• Work with cross-functional departments to ensure flawless execution and seamless connection plans.
• Create the customer relation activation (e.g. eDM, SNS, Line Push) with CRM team to communicate with members and analyse data, campaign result review including key learning.
• Read and react the product reporting delivered by TP and proactive to facilitate the discussion & actions to solve product issues like inventory replenishment, traffic shortage, low conversion deep dive, etc
• Lead site enhancement and A/B roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with eCommerce operation to implement data driven changes.
• Be on top of market insights, data and industry trends and drive improvements and enhancements to official online store (eCommerce, eTail) and eMarketplaces sites that support business goals.
• Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
• Manage E-Commerce Customer Service team to solve customer queries to improve customer satisfaction and return purchase.
• Manage agencies & KPI's planning and tracking.

KEY RELATIONSHIPS:

Internal: Retail Merchandising, Brand Activation, CRM

External: Online partners, media agency, creative agency and vendor.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge

• Online merchandising knowledge and specific experience in digital strategy and execution especially on online consumer experience optimization and conversion rate improvement.
• Ability to present technical results in a strong manner with clear action steps.

Skills

• Very strong in building and maintaining relationships.
• Team player.
• Strong brief writing skills.
• Must have excellent attention to detail and be flexible and adaptable to change.
• Excellent analytical and problem-solving skills.
• Excellent presentation, written, and verbal skills.
• Advanced Outlook, Excel, Word and PowerPoint skills.

Abilities

• Fluent spoken and written English.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree or above.
• At least 5 years in eCom business in sporting goods, FMCG or fashion industry.
• Proven track record in online merchandising, digital strategy, planning and implementation.
• Passion for eCommerce, fashion and sports.