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gc Member Marketing Manager, Member Days

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职

职位描述

What You Will Work On You will sit in the Member Marketing Team. You will be responsible for creating the Member Days experience at a regular cadence: from helping to set the vision and strategy, to managing the creative development, to program execution, reporting, and testing & optimization plans. You will partner with Membership Team & cross functional marketing teams to create the best multi-channel journeys. In charge of driving retention and lifetime value among existing members and enabling the daily habit of sport. Both art and science, this role requires someone proficient in translating data insights into creative briefs.
In this role, you will be responsible for Communication Strategy and Implementation, Content Planning, and Optimizing, Test & Learn (establishing and executing learning agendas).
Success will be measured by your ability to prevent the churn of members, with a focus on retaining high value members.

职位要求

What You Bring
1. 4-6 years' experience working in digital or event marketing.
2. Strong experience to create physical & digital experience with scale.
3. Requires a strong background in messaging, creative and digital/physical execution.
4. You are a self-starter with the ability to identify, prioritize, and help the team focus on the tasks that drive the most value.
5. You are detail oriented, operate with urgency and are comfortable with a high degree of dynamism in the business.
6. Interpersonal skills to help nurture member relationships and work with cross-functional teams.
7. Proven experience in influencing up, across, and downstream with peers and partners.
8. Ability to work independently against deadlines and thrive in a dynamic environment.
9. Excellent oral and written communication skills including meeting facilitation.
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