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Shanghai, Shanghai, CN
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gc Consumer Direct Marketing Digital Director – Nike.Com/App/mp/Targeted Comms

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 兼职

职位描述

WHO ARE WE LOOKING FOR?
As part of the Greater China (GC) Consumer Direct Marketing Digital (CDMD) leadership team, you are an expert in Digital and Brand Marketing, with a deep understanding of the digital native consumer, their lifestyle, and how they do sports and shop. You are able to deliver on Brand and Business objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand. You are a team player and a go-getter, curious and eager to innovate, to test & fail and learn & evolve. You are the leader to orchestrate cross functional teams delivering the optimal digital experience for our consumer. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of building unbreakable long-term consumer relationships, the seamless off and on platform journey, direct-to-consumer channels, and you are always ready to be a thought partner and a thought leader, a digital evangelist and a consumer advocate.
WHAT WILL THE TALENT WORK ON?
l Lead, own and drive the holistic Nike Consumer Direct Marketing Digital Owned Channels' Vision, Growth, Strategy & Plan for GC, with the strategic balance of commercial, brand, as well as member engagement growth, working in close collaboration with GC Marketing team & Nike Direct Digital Commerce (NDDC) Team
l Act as an integrator and thought-leader between GC Marketing functions: Brand Management, Brand Creative, Integrated Media, Store Marketing to design, build and execute effective Member-led Marketing plans/journeys that serve both brand & business objectives for the 'One Nike Marketing' in GC
l Lead the team in the future with integrated planning process to align and prioritize Marketing stories/product concepts thru the lens of Digital Commerce and the 'One Nike Marketplace' in GC. The partnership with Nike Direct Digital Commerce and Membership are critical to serve/retain the membership & business with the growth
l Manage, lead and coach a growing, high-performing team across Digital Marketing (Nike.com/Apps/WeChat Mini-Program/Targeted Communications/Platform Program) platforms and driving integration and connectivity between Brand and Marketing teams to bring to life the Brand Architecture, achieving an elevated digital Marketing Planner's 13 weeks journey & on and off platform consumer experience across every touchpoint
l Partner with NDDC & Member marketing & CIA team to support the plan and execution of outbound communication including 365 commercial needs & member journey, to serve our membership throughout their lifecycle for both Tmall and owned platforms that drives both member engagement and direct commerce results
l Coach the team and cross functional teams to embrace modern data marketing approach, to setup framework and drive test and learn to power the learning agenda for actionable insights and continuous improvement
l Serve as a Team Leader of GC Nike CDMD Owned Channels and a member of Nike Marketing & Nike Direct Digital Commerce Team
l Partner with Global Nike CDM, GC NDDC, GC Digital Studio and GC Martech teams in the vision, delivery and execution of new digital capabilities and a disruptive idea to improve and advance the platform and member experience in GC
WHO WILL YOU WORK WITH?
l You will directly report to the Consumer Direct Marketing Digital Senior Director. This position requires the collaborative relationship, so you will work closely with the business leaders of Nike.com/App & MP as business partners & Marketing Brand/Creative/Media/Store functions as brand partners. Also, you will lead the vision and strategies to transform our brand into the most sophisticated, member focused, digital brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer across the 'One Marketing & Marketplace'.

职位要求

WHAT YOU BRING TO NIKE
l Bachelor's degree in Business, Marketing, Digital Marketing field or related field
l Minimum 10 years of experience in Brand Marketing, Digital Marketing (Digital Commerce)
l Strong and experienced Team leader with the ability to coach, mentor and career plan for Team members. People Management is a critical competency of this leader role
l Passionate for sport - whether you're a seasoned athlete or just starting out
l Experience working with marketing analytics, deriving actionable insights and applying learnings
l Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration
l Excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities
l Strong oral and written communication skills including meeting facilitation and making strategic recommendations and persuasive presentations to marketing/marketplace leadership
l Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand/business
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