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地址
Shanghai, CN
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ec Trade Marketing Executive, Loreal Paris

国家/地区 : 中国 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职

职位描述

Position:
Responsible for LRL Mex EC B2C channel related work, including JD self-run, JD pop, VIP, Yunji, Kaola, Jumei, Suning and others.
Report to: Mex Online Leader
Key Work Responsibilities:
1. Based on Brand TMKT products & channel strategy, develop sub-channel execution plan based on sales needs
- Monthly execution plan combine with new products strategy and animation program;
- Maximize resources into execution plan to better achieve top line target;
- Monitor bottom up promotion program in line with promotion guidance/pa depth and ttl depth;
- Daily weekly monthly check promotion results.
2. Co-work with sales planning team to do the actual figures and quarterly target for
- Weekly simulation;
- 3y template;
- Master template.
3. Monthly and quarterly review report, focus on
- Top line achievement;
- Top 7 performance;
- New products performance;
- Big day / big big day / super big day performance;
- Road show performance;
- Lesson and learn.
4. Monthly FCST to well support business and weekly tracking shipment in-line with budget
- Mini & BOM FCST;
- GWP plan;
- FG FCST;
- Control A&P.
5. Budget overall control
Qualifications:
- Bachelor's degree or above;
- Over 3 years experience in EC channel trade marketing in FMCG or related industry;
- Excellent data sense and analysis skill with strong business acumen;
- Excellent communication and interpersonal skill;
- KA background is a plus;
- Proactive, smart person and can work under pressure.
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