地址
Shanghai, Shanghai, Shanghai, CN
Shanghai, Shanghai, Shanghai, CN
Director, Marketing, Brand Management, th China
合同类别 : 正式员工
工作性质 : 全职
公司简介
Responsible for making changes to process, product or programs
职位描述
Position Summary:
To be responsible for building the brand awareness and equity to fuel business growth in China market thru executing global and APAC marketing plans and initiating China marketing plans including cut-thru branding campaigns, influencer mkt and omni-channel customer engagement.
Primary Responsibilities/Accountabilities Of The Job:
Problems and issues require broad based solutions and require resources (human, financial or operational) to solve
Please provide an example of a typical problem this role would be responsible to solve:
Developing an influencer mkt plans which needs approved investment from finance, collaborative KOA project with HR, and traffic generation with channels
PR
Mastery knowledge & skills - typically 15+ years of related experience
Bachelor Degree Required
Knowledge/Skills Required:
Native in Mandarin for full local insights and fluent in English for matrix communication;
Well balance between creative and analytical skillsets;
Strong in cross-functional communications and influencing;
Strong in initiating change and learning
Overall Impact & Contribution:
Is responsible for the strategy of a function or organization
Innovation:
Brand & Content
Mastery knowledge & skills - typically 15+ years of related experience
Bachelor Degree Required
Knowledge/Skills Required:
Native in Mandarin for full local insights and fluent in English for matrix communication;
Well balance between creative and analytical skillsets;
Strong in cross-functional communications and influencing;
Strong in initiating change and learning
Overall Impact & Contribution:
Is responsible for the strategy of a function or organization
Innovation:
To be responsible for building the brand awareness and equity to fuel business growth in China market thru executing global and APAC marketing plans and initiating China marketing plans including cut-thru branding campaigns, influencer mkt and omni-channel customer engagement.
Primary Responsibilities/Accountabilities Of The Job:
- Work seamlessly with APAC Marketing to develop Marketing Strategies and plans for China for increased brand awareness, improved brand power and sustainable business growth
- Formulate and execute the strategies and plans mainly in branding, content, media, PR, events and CRM on an annual basis and adjusted on a monthly and quarterly basis
- Oversee the brand positioning, targeted customer segmentations with consumer insights and MKT strategies behind
- Collaborate with other key functions including Merchant, Visual Merchandising, Retail, eCommerce to drive key category push and activations
Problems and issues require broad based solutions and require resources (human, financial or operational) to solve
Please provide an example of a typical problem this role would be responsible to solve:
Developing an influencer mkt plans which needs approved investment from finance, collaborative KOA project with HR, and traffic generation with channels
PR
- Identify the on-brand celebrities and influencers to integrate with GTM and mkt plans
- Lead the mega PR event to elevate brand image
- Properly maintain the relationship with strategic talents for long-term collabs
- Supervise team and PR agency to deliver brand and business KPIs
- Define the customer acquisition and retention business strategies for short-term and long-term as part of GTM plans
- Closely work with Digital Transformation department to ensure the full connection between business requirement and digital solutions
Mastery knowledge & skills - typically 15+ years of related experience
Bachelor Degree Required
Knowledge/Skills Required:
Native in Mandarin for full local insights and fluent in English for matrix communication;
Well balance between creative and analytical skillsets;
Strong in cross-functional communications and influencing;
Strong in initiating change and learning
Overall Impact & Contribution:
Is responsible for the strategy of a function or organization
Innovation:
Brand & Content
- Closely work with APAC to define the locally relevant cut-thru campaigns and celebrities
- Own the local-produced content in identified product and activations with local creative agency
- Lead the major commercial events such as new store opening, VIP Day, etc
- Drive the brand positioning and customer segmentation which overarching MKT plans
- Manage various social platforms including own social retaining, paid media, performance mkt, etc to increase brand reach, engagement and eComm traffic
- Lead the eCommerce related campaigns working with eCommerce team
- Keep on exploring new digitized communication approaches so as to keep brand vitalities.
- Identify the on-brand celebrities and influencers to integrate with GTM and mkt plans
- Lead the mega PR event to elevate brand image
- Properly maintain the relationship with strategic talents for long-term collabs
- Supervise team and PR agency to deliver brand and business KPIs
- Define the customer acquisition and retention business strategies for short-term and long-term as part of GTM plans
- Closely work with Digital Transformation department to ensure the full connection between business requirement and digital solutions
Mastery knowledge & skills - typically 15+ years of related experience
Bachelor Degree Required
Knowledge/Skills Required:
Native in Mandarin for full local insights and fluent in English for matrix communication;
Well balance between creative and analytical skillsets;
Strong in cross-functional communications and influencing;
Strong in initiating change and learning
Overall Impact & Contribution:
Is responsible for the strategy of a function or organization
Innovation:
职位要求
Qualifications & Experience
Experience:
Education:
Experience:
Education:
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