×
新闻
最新消息
法国国宝级丝袜品牌 Gerbe 遇破产危机,中国大股东重庆天赐温泉集团提供30万欧元资金援助
英国亿万富翁 Mike Ashley 增持德国时尚集团 Hugo Boss 股权比例至 10.1%
早报 | 欧莱雅集团CEO将于明年退休;LVMH罕见削减股息
深度 | 美妆巨头Coty能靠卡戴珊家族扳回一局吗?
LVMH集团举行线上年度股东大会,预计今年“疫情的复苏将是缓慢的”
首个数字化的巴黎时装周公布完整日程,已与多家社交媒体平台达成合作协议
去年亏损逾8亿,美邦服饰董事长回应被限制消费
Gucci 推出“增强现实”虚拟试鞋服务
Valentino 7月将在巴黎和罗马举办两场高定大秀,结合线上线下
早报 | lululemon斥资5亿美元收购Mirror;Coty集团2亿美元入股KKW
Gap 宣布与“侃爷”合作推出Yeezy Gap大众服装线,股价大涨18.8%
Dior创意总监和CEO新闻发布会实录:线上办秀只是权宜之计,回归线下很重要!
爱马仕前雇员因铂金包造假售假团伙案而获刑
德国高端旅行箱品牌 Rimowa 正式进军眼镜业,首批商品将于7月推出
早报 | 爱马仕前员工被指售卖假包;美邦服饰董事长被限制消费
LVMH集团设立专项基金资助年轻设计师品牌,将惠及 13位 LVMH大奖赛往届获奖者
森女风过时了?日本女装earth music & ecology退出中国市场
财报速递 | Nike第四财季亏8亿美元,销售是10年来最大跌幅
深度 | 疫情后,优衣库要让Zara睡不着觉了
深度 | Gucci 潜入电竞世界
意大利高级男装品牌 Corneliani申请破产保护
意大利古龙水鼻祖 Acqua di Parma 总裁谈品牌定位、渠道选择及疫情后的感悟
分享至
字体大小
aA+ aA-
打印
点击这里打印

Digital Marketing Manager

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职

职位描述

In order to enhance digital innovation and leadership in the luxury industry, we are looking for an expereienced digital marketing talent to develop and implement interactive initiatives and to keep elevating customer digital expereience. This position sits within an integrated digital marketing & eCom team to further accelerate Tiffany digital & business expansion while providing best in class Omni-channel experience to consumers.
Responsibilities :
- Develop China digital & social marketing plan and manage digital budget to keep in line with brand strategy, including but not limited to digital paid media, owned social platforms (WeChat Weibo & Red), SEO/SEM strategy, social influencer planning, etc.
- Working closely with eCom team to achieve business targets and develop best-in-class digital experience & services to luxury consumers.
- Initiate China digital marketing campaigns calendar and supervise the campaign implementation:
- Execute digital campaigns based on marketing calendar to support branding, commercial programs and always-on initiatives. Work closely with agency on creative ideas, content creative on social media, implementation, evaluation.
- Media planning & negotiations with media agency.
- Exercise cost control.
- Creative allocations and communicate detailed material requisition.
- Work with Marketing & PR on copy development and translation.
- Provide post campaign analysis in timely basis with insight on best performing platform including impression, click-through rate, and deeper analysis if possible.
- Lead Social Media innovation to recruit new followers while enhance existing follower's loyalty:
- Manage digital agencies, KOLs and key influencers on social platform to generate new ideas, high quality content, and interactive format to keep No.1 in IWOM to become the digital leadership and innovator.
- Execute a social media calendar and develop/translate copy and identify creative assets in collaboration with agency and global team. Integrate social media content planning with eCom initiatives to both recruit & retain consumers.
- Monitor daily on feedbacks for each post. Alert management if any post required immediate response.
- Maintain KOLs list to continuously build brand desirability on social platform.
- Work with agency in retrieving analysis on brand buzz benchmarking with competitors.
- Support CRM team on social CRM initiatives and manage agencies to provide tech support and data analysis.
- Work with media agency to develop SEO/SEM strategy for local market, and responsible for data analysis and keywords analysis.
- Optimize Tiffany SEM investment as an always-on platform to both sustain brand exposure at leading position & support business from conversion perspective.
- Manage China official website and other campaign sites to ensure synergy and business expansion.
- Work closely with global and regional team at a timely base to share local plans.
- Review content calendar and suggest localized contents and translation if needed.
- Feedbacks on user experience.
- Work closely with Marketing and PR teams to achieve consistency in translation.
- Provide assistance to CRM team on customer enquiries through the website, owned social platform when needed.
- Manage agencies to provide digital marketing trends and innovations, consumer online behavior and insight report, as well as competitors' activities reports

职位要求

- Bachelor Degree or above
- 8+ years of solid digital marketing experience, at least 5 years+ in luxury, beauty or FMCG industry.
- Strong digital planning and management skills, highly organized and detail oriented.
- Strategic thinking and out of the box thinking.
- Good commercial & consumer sense that drives business.
- Good creative sense on what works on digital & social media.
- Deep understanding and insight on digital dynamic in China market.
- Proactive, enthusiastic, committed with a "can-do" attitude.
- Good analytical skill and team work spirit.
- Fluent in written and spoken English are must.
- Very good at presentation and communication. #LI-POST2
分享至
打印
点击这里打印

本网站是为时尚,奢侈品和美容行业的职业人士服务的专业网站。