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Digital Marketing Executive

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 市场营销

合同类别 : 正式员工

工作性质 : 全职

职位描述

This position is responsible for assisting in the development and management of digital media buying, social KOLs, and company official website.
Responsibilities :
Assist in Digital Media Advertising planning, negotiations, and execution.
- Assist in digital media planning & especially look after search programs
- Assets request and creative allocation
- Work with Marketing & PR on copy development and translation
- Digital performance tracking and KPI evaluation
- Digital media execution
- Competitors media buying tracking and industry digital advertising trends monitoringAssist in earned social media platform management to support campaign amplification and enhance IWOM.
- Manage KOL agency on social platform to generate social buzz
- Execute 3rd party social platform amplification targeting 5-6 campaigns a year
- Monitor 3rd party post release feedbacks with KOLs.
- Maintain KOLs list to continuously build brand desirability on social platform.Manage China official website
- Work closely with global and regional team at a timely base.
- Review content calendar and suggest localized contents and copy translation.
- Work closely with local merchandise team for product selection.
- Work closely with Marketing and PR teams to achieve consistency in translation.Marketing EDM Management and Planning
- Creative selection
- SKU selection and closely work with merchandise team on sales trend forecast
- Copy translation

职位要求

- 3-5 years of solid digital marketing or brand marketing experience, in luxury, prestige beauty or FMCG industry is a plus.
- Solid digital media buy planning and negotiation experience.
- Strong creative execution including design & copywriting experience especially in social & brand website
- Strong luxury category insights & relations with social KOLs and key digital media titles
- Good at campaign execution
- Highly organized and business oriented
- Sound understanding and insight on digital dynamic in China market
- Proactive, enthusiastic, committed with a "can-do" attitude
- Bachelor degree, good analytical skill and team work spirit
- Fluent in written and spoken English is a must#LI-POST2
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