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国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 贸易销售

合同类别 : 正式员工

工作性质 : 全职

职位描述

REPORTING RELATIONSHIPS:

CRM Director

ACCOUNTABILITIES:
- Corporate CRM Management
- Manage cross-brand dashboard reports to track CRM KPI performance & trend.
- Manage the relationship and scope of work with the affiliate's CRM agency to ensure proper support are given to the brands for CRM program execution
- Support the affiliate's CRM data / system roadmap; including one single customer database, report automation, usage of the database tools by the business users and development of future CRM operation system.
- Quarterly track competitive intelligence and work with insights team to incorporate into competitive watch report
- Work with the regional CRM team to deliver CRM training in the affiliate and hosting of the annual CRM conference to build CRM knowledge in the organization
- Branded CRM Support
- Coach agency to prepare for brand specific quarterly CRM review meetings, incl. contents, campaign / store / product performance deep dive analysis, competitor performance & insight implication.
- Support additional brand CRM initiatives that address business strategy and driving consumer loyalty (for instance BB's teaching, EL's loyalty program evaluation and optimization), working closely with insights team to support thoroughly.
- Manage right tools and Infrastructure (working with region) to enable the smooth execution of campaign management process in the brand context
- Provide consultation / support to Affiliate brand CRM teams regarding execution of consumer programs
- Help Affiliate brands identify areas that require deep analysis and facilitate implementation with regional team

职位要求

- REQUIRED EDUCATION/EXPERIENCE/COMPETENCIES: Education
- University Degree, preferably in Marketing or Analytics Work Experience
- Minimum 5 years working experience
- Preferably in the BEAUTY industry or FMCG Required Background Characteristics
- Self-motivated
- Good business sense
- Strong analytical skills & business sense
- Good communication skills
- A person who fosters company vision
- Ideally with experience working in CRM agency and corporation REQUIRED LANGUAGES: fluent English and Mandarin
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工作信息

CRM Manager

ESTÉE LAUDER COMPANIES
access_time | how_to_reg 正式员工 | place Shanghai