国家/地区 : 中国
省份 : 上海
城市 : Shanghai
类别 : 设计-创意
合同类别 : 正式员工
工作性质 : 全职
- Define brand & marketing objectives and strategies to win in China
- Gain knowledge on consumer insight, be inspired.
- Closely monitor key competition activities and communication in the market to gain knowledge and gain competitive advantage. B. Drives creativity and Innovation
- Work closely with regional team, propose new/revised concepts (TV, print, digital etc) that's relevant for the local market
- China specific new product / new program proposal C. Strives for excellence in execution
- Design Marketing Calendar, launch & leverage programs
- Plan and implement plans & actions focusing on quality & ROI
- Media analysis to improve media effectiveness and efficiency. Monitor pagination, quality of reproduction, etc.
- Propose and execute promotional/CRM/VM programs in accordance with Brand Objectives and channel differtiation.
- Regular KPI/ROI analysis to identify opportunities and area of improvement
- Monthly and annual product, GWP & promotional sets forecasting, in line with the brand retail target, supervise and improve team forecasting accuracy.
- Work very closely with the sales, education, PR and other corporate teams to have a integrated vision and action plan.
- Work closely with the new product registration team to ensure a smooth process of new product launch. D. Budgeting
- Plan the annual and monthly marketing spending
- Control marketing spending within the budget
- Propose Pricing for new launch, regular pricing review to ensure a consistent pricing strategy with regional team.