(Senior) Media Executive, Social Commerce, Douyin
国家/地区 : 中国
省份 : 上海
城市 : Shanghai
类别 : 市场营销
合同类别 : 正式员工
工作性质 : 全职
- Support brand team on acceleration of social commerce in Douyin ecosystem
- Co-build with social partners and pilot brands on the fundamental development of social commerce like data management tools, operation tools and etc.
- Collect insights of social commerce from Douyin and other market intelligence like consumer journey, competition and etc.
- Co-create (共建) successful business model with social partners and pilot brands including:
- Explore the efficient media mix of different media formats (including RTB, hot recommendation, opening, live stream and etc.) for good conversion performance driven
- Explore the efficient way of traffic operation in terms of normal day vs promotion season, paid traffic vs organic traffic
- Set up benchmark of GMV target, ROI, spending ratio of Douyin EC
- Resource support negotiation