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(Senior) Brand Communication Manager, Ysl

国家/地区 : 中国

省份 : 上海

城市 : Shanghai

类别 : 贸易销售

合同类别 : 正式员工

工作性质 : 全职

职位描述

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.
- Build the brand image, develop visibility and reinforce locally its reputation over time
- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity :
- Develop a communication plan with the management committee, validated by the GM \
- Implement integrated communication campaigns on major product launches, brand events....
- Manage media relations, including new media relations
- Build a media-mapping: identify the relevant role-players for the brand
- Coordinate with the country corporate communication team
- Manage Public Relations: spokesperson, ambassadors...
- Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring...) and develop local initiatives in line with the international strategy
- Support and advise the Country GM on corporate communication topics:
- Build the image strategy of the GM (content and target)
- Manage internal communication for the Brand
- Build an internal communication plan in line with the external plan
- Develop the brand image internally
- Identify issues related to the brand and anticipate crisis - Recruit, develop and manage a team. Ensure development of expertise and know
-how and support organization changes
- Manage the Department's budget
PROFESSIONAL & TECHNICAL COMPETENCIES
COMMUNICATION KPIs CULTURE to leverage the business
- Develops day-to-day opportunities to analyze consumer insights & datas
- Analyzes datas, KPIs to provide business drivers
- Synthetizes & share multiple informations with judgment & leadership
- Uses day-to-day digital knowledge & metrics (Websites, Tracking, search...)
GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers
- Develops the brand image & awareness
- Imagines targeted & disruptive content for all supports: print, pictures, video, social media...
- Produces quality material (image, editorial...) with rigorous excellence
DEVELOPS L'OREAL VISIBILITY & ADVOCACY
- Maps & plans media, social media, stakeholders landscape
- Manages PR relations (spokesperson, ambassador) and ePR... with L'Oréal intelligence
MANAGES COMMUNICATION EXPERTISES with the L'Oréal attitude
- Is aligned with the L'Oréal CSR strategy "Sharing Beauty With All"
- Works closely with targeted governments, stakeholders & NGOs in L'Oréal way
- Protects L'Oréal reputation & develops visibility
- Reinforces internal / external engagement through strong internal communication strategy & EVP - Ensures the Philanthropy Group's presence & recognition
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